HP India: sustainability, consolidation in signage

HP India stall at Media Expo Mumbai 2022
HP India stall at Media Expo Mumbai 2022

Sustainability and consolidation will be the two main themes that will influence the Indian signage industry in the coming future, Vitesh Sharma, country manager, large format production business, HP India, told Indian Printer and Publisher during the Media Expo Mumbai 2022.

“Sustainability will be an important theme that will impact the Indian signage printing industry. So, anybody who is future-ready with green technology will have an edge. Consolidation will be another major underlying theme that will shape the Indian signage industry. Serious and dedicated players will become prominent in the industry and the smaller players will gradually fade away,” Sharma said.


At Media Expo Mumbai 2022, HP India was demonstrating its fourth-generation latex printers that were launched last year. On display were HP Latex 700W with white ink and HP Latex 800 without white ink. According to Sharma, the biggest highlight of these printers is that now managing white ink has become easy. Also, for the first time, white ink is at the same price as the color inks. “This is a big departure from the industry standards and customers are liking it,” he said.

HP also showcased the 10-color Designjet Z9 Pro 64-inch printer. This printer is meant for very high-end signage printing applications such as backlit printing.

Quality visitors at Media Expo Mumbai

Sharma stated that the 2022 edition of Media Expo Mumbai was great and HP got a large number of visitors as the expo was being held after more than two years and the company had new products on display.

Vitesh Sharma of HP India
Vitesh Sharma of HP India

“The last two years have been extremely tough for a lot of people at personal and professional levels. Media Expo Mumbai taking place after two and half years is a big respite for the industry. We have got a signal that the revival in the Indian signage printing industry is very strong. When we talk to our customers they say they are busy and getting a lot of work,” Sharma says.

Sharma too is optimistic about the industry going forward. “Fortune of the signage industry is directly tied with the Indian economy. As we know, the Indian economy is expected to be the faster growing economy among large economies. This will have a right rub-off on the signage industry,” he concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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