HP India: sustainability, consolidation in signage

HP India stall at Media Expo Mumbai 2022
HP India stall at Media Expo Mumbai 2022

Sustainability and consolidation will be the two main themes that will influence the Indian signage industry in the coming future, Vitesh Sharma, country manager, large format production business, HP India, told Indian Printer and Publisher during the Media Expo Mumbai 2022.

“Sustainability will be an important theme that will impact the Indian signage printing industry. So, anybody who is future-ready with green technology will have an edge. Consolidation will be another major underlying theme that will shape the Indian signage industry. Serious and dedicated players will become prominent in the industry and the smaller players will gradually fade away,” Sharma said.


At Media Expo Mumbai 2022, HP India was demonstrating its fourth-generation latex printers that were launched last year. On display were HP Latex 700W with white ink and HP Latex 800 without white ink. According to Sharma, the biggest highlight of these printers is that now managing white ink has become easy. Also, for the first time, white ink is at the same price as the color inks. “This is a big departure from the industry standards and customers are liking it,” he said.

HP also showcased the 10-color Designjet Z9 Pro 64-inch printer. This printer is meant for very high-end signage printing applications such as backlit printing.

Quality visitors at Media Expo Mumbai

Sharma stated that the 2022 edition of Media Expo Mumbai was great and HP got a large number of visitors as the expo was being held after more than two years and the company had new products on display.

Vitesh Sharma of HP India
Vitesh Sharma of HP India

“The last two years have been extremely tough for a lot of people at personal and professional levels. Media Expo Mumbai taking place after two and half years is a big respite for the industry. We have got a signal that the revival in the Indian signage printing industry is very strong. When we talk to our customers they say they are busy and getting a lot of work,” Sharma says.

Sharma too is optimistic about the industry going forward. “Fortune of the signage industry is directly tied with the Indian economy. As we know, the Indian economy is expected to be the faster growing economy among large economies. This will have a right rub-off on the signage industry,” he concluded.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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