Arrow Digital sees demand for EFI Pro 32r+ LED printer

Arrow Digital sees strong demand for EFI Pro 32r+ LED printer

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Arrow Digital stall at the Media Expo 2022
EFI Pro 32r+ running at Arrow Digital booth at Media Expo Mumbai

Arrow Digital has witnessed a robust demand for its high-speed roll to roll LED printer and installed three units of EFI Pro 32r+ in the last three to four months, Prakash Chopra, senior VP of sales at Arrow Digital told Indian Printer and Publisher during Media Expo Mumbai 2022. Arrow Digital has live demonstrated the EFI Pro 32r+ at its stall at Media Expo Mumbai.

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“There has been a very good demand for EFI Pro 32r+ in the Indian market and we have sold three units in the recent months. The printer has some very good features. We have also sold a few units of EFI large-format Hybrid printers,” Chopra said. Arrow Digital distributes EFI large format printers in India.

Prakash Chopra, senior VP-sales at Arrow Digital
Prakash Chopra, senior VP-sales at Arrow Digital

The EFI Pro 32r+ is a four-color press with an option of white or clear ink. It has a printing speed of 2,756 ft2 (256 m2) per hour. The printer offers up to 847 dpi true resolution and built-in Fiery digital front end, featuring FAST RIP acceleration technology, plus RIP and print on demand functionality, or the ability to print pre-ripped files at the printer interface.

Chopra said that the demand for LED UV printers like EFI Pro 32r+ in India mainly is from indoor or in shop signage segment. “The EFI Pro 32r+ can very well be used for printing outdoor signage and hoardings as well but in India, there is not much demand for LED printers for outdoor signage printing,” he said.

Indian signage market recovering

Chopra said that the Indian signage market has been on a recovery path since the start of the 2022 calendar year and the year ahead looks promising. 

“As already mentioned, we have seen good orders for the LED printing machines in recent months and expect to get more orders going forward. The economy is opening up and printers are eager to invest in new machines and upgrade their operations”, he said.

Talking about the response at Media Expo Mumbai 2022, Chopra said that the footfall has been excellent and Arrow Digital got multiple serious enquires.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

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India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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