Ricoh Europe uses Touch7 Neon to demonstrate press capability

Neon envelope is prepared using Touch7 Photo plugin for Photoshop

65
Ricoh marketing envelope showing Touch7 Neon capability
Ricoh marketing envelope showing Touch7 Neon capability

As part of a recent campaign to demonstrate how neon colors available on the Ricoh Pro 72xx series presses can be used, Ricoh conducted a marketing campaign to showcase the neon colors available with their presses. In addition, the campaign involved providing printed neon embellishment samples to creatives, agencies, corporate marketers, and print service providers. 

The neon envelope used to hold the actual Ricoh printed samples utilized both Ricoh Touch7 color guides for vector colors and Touch7 images prepared using the Touch7 Photo plugin for Photoshop. 

women

Ricoh sample envelope stands out from others

Discussing the campaign, Mark Geeves, director of Sales and Marketing for Color-Logic, the worldwide distributor of Touch7 software, said, “Ricoh Europe reached out to Touch7 to create an envelope design that would make their sample envelope stand out from other marketing pieces these businesses receive. The final result was an outstanding envelope that matched the samples inside and dramatically demonstrated the Ricoh Touch7 Neon System.”

Color-Logic develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here