Innovative Enterprises promotes HP Designjet Z Series

Focus on photo printing segment at Sign Today show

Innovative Enterprises booth at the Sign Today 2022 show in Mumbai

Innovative Enterprises, which is HP’s partner for the Mumbai region, showcased the HP Designjet Z series of photo printers at the Sign Today expo held at the Bombay Exhibition Centre from 8-10 April. By participating in Sign Today through its Mumbai partner, HP is sharpening its focus on the photo printing segment. 

The printers on display at the Innovative Enterprise booth were the HP Designjet Z6 and HP Designjet HP Z9+. The HP Designjet Z9+ Pro was also promoted at the expo but not demonstrated at the Innovative Enterprises booth. 


The 6-color Designjet Z6 24-inch printer has speeds of 66.9 square meters per hour on plain media; 15.2 square meters per hour on coated media and 7.9 square meters per hour on glossy media. It offers up to 2400 x 1200 optimized dpi resolutions. 

The 9-color HP DesignJet Z9+ 44-inch printer has speeds of 71.4 square meters per hour on plain media; 17.2 square meters per hour on coated media and 4.5 square meters per hour on glossy media. The printer handles media such as photographic, fine art printing material, self-adhesive, banner and sign, bond and coated, and backlit. It offers resolutions of up to 2400 x 1200 optimized dpi.

The bigger HP DesignJet Z9+ Pro 64-inch printer has speeds of 98 square meters per hour on plain media; 29 meters square per hour on coated media and 14.1 square meters per hour on glossy media. It also offers resolutions of up to 2400 x 1200 optimized dpi.

“With these printers, HP has put a big focus on the photo printing segment. The segment is gradually recovering post the pandemic. The Z series offers low maintenance solutions as running costs are very attractive and affordable,” an official from HP who was at the Innovative Enterprises booth told Indian Printer and Publisher

Talking about the show, the HP Executive said that Sign Today was one of the first full-fledged offline expos in Mumbai after the pandemic and attracted large number of visitors. “It was really great to be at an offline expo post the pandemic and meet customers in person. The first two days were very busy and the event witnessed very good footfall. Most of the visitors to our booth were photographers or photo lab operators. The last day was a bit slower probably because of Sunday. Overall, the expo was a great experience,” the official concluded.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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