Color-Logic releases Pattern-FX Volume 6

It makes pattern usage effortless, predictable, and reproducible

A few selected Color-Logic patterns
A few selected Color-Logic patterns

Color-Logic, the leader in metallic colors systems and print embellishment, has announced the release of Pattern-FX Volume 6. Commenting on the event, Color-Logic director of sales and marketing Mark Geeves said, “In recent years, patterns have become a key element of graphic design. Color-Logic Pattern-FX volumes are illustrator palettes that incorporate the Color-Logic special effects and make pattern usage effortless, predictable, and reproducible.” 

“They can be rotated and scaled, and since Color-Logic colors can be gradated, two or more colors can be used within one pattern. When using the six Pattern-FX volumes and the 924 metallic colors together in the Color-Logic Design Suite, graphic designers have access to 665,290 predictable and reproducible embellishment patterns with just a few mouse clicks. However, with scaling and rotation, the number of print embellishments is unlimited. In addition, with Color-Logic Gradation-FX, graphic designers can blend metallic colors into other metallic colors for each pattern or blend process colors into metallic colors for use on conventional or digital presses,” he continued.

Color-Logic’s new Pattern-FX gives numerous print embellishments

Geeves concluded, “At Color-Logic, we believe with ‘All Print Stars With Design’, graphic designers have Color-Logic tools and understand what is possible with print embellishment. As a result, they will increase the use of value-added print. Using Color-Logic enables graphic designers to produce all colors and embellishments with just five inks – silver ink or toner with CMYK on paper, or white ink or toner with CMYK on the reflective stock. Color-Logic makes print embellishment not only predictable but economical for production.”

The company develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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