Color-Logic releases Pattern-FX Volume 6

It makes pattern usage effortless, predictable, and reproducible

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A few selected Color-Logic patterns
A few selected Color-Logic patterns

Color-Logic, the leader in metallic colors systems and print embellishment, has announced the release of Pattern-FX Volume 6. Commenting on the event, Color-Logic director of sales and marketing Mark Geeves said, “In recent years, patterns have become a key element of graphic design. Color-Logic Pattern-FX volumes are illustrator palettes that incorporate the Color-Logic special effects and make pattern usage effortless, predictable, and reproducible.” 

“They can be rotated and scaled, and since Color-Logic colors can be gradated, two or more colors can be used within one pattern. When using the six Pattern-FX volumes and the 924 metallic colors together in the Color-Logic Design Suite, graphic designers have access to 665,290 predictable and reproducible embellishment patterns with just a few mouse clicks. However, with scaling and rotation, the number of print embellishments is unlimited. In addition, with Color-Logic Gradation-FX, graphic designers can blend metallic colors into other metallic colors for each pattern or blend process colors into metallic colors for use on conventional or digital presses,” he continued.

Color-Logic’s new Pattern-FX gives numerous print embellishments

Geeves concluded, “At Color-Logic, we believe with ‘All Print Stars With Design’, graphic designers have Color-Logic tools and understand what is possible with print embellishment. As a result, they will increase the use of value-added print. Using Color-Logic enables graphic designers to produce all colors and embellishments with just five inks – silver ink or toner with CMYK on paper, or white ink or toner with CMYK on the reflective stock. Color-Logic makes print embellishment not only predictable but economical for production.”

The company develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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