As part of a recent campaign to demonstrate how neon colors available on the Ricoh Pro 72xx series presses can be used, Ricoh conducted a marketing campaign to showcase the neon colors available with their presses. In addition, the campaign involved providing printed neon embellishment samples to creatives, agencies, corporate marketers, and print service providers.
The neon envelope used to hold the actual Ricoh printed samples utilized both Ricoh Touch7 color guides for vector colors and Touch7 images prepared using the Touch7 Photo plugin for Photoshop.
Ricoh sample envelope stands out from others
Discussing the campaign, Mark Geeves, director of Sales and Marketing for Color-Logic, the worldwide distributor of Touch7 software, said, “Ricoh Europe reached out to Touch7 to create an envelope design that would make their sample envelope stand out from other marketing pieces these businesses receive. The final result was an outstanding envelope that matched the samples inside and dramatically demonstrated the Ricoh Touch7 Neon System.”
Color-Logic develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.
