Parth Enterprises commissions Canon imagePRESS C910

Goregaon-based confronts bumpy recovery with expansion

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Parth
L to R: Hardik Sakpal (press operator at Parth), Parshuram Nigudkar (Parth), Sailee Nigudkar (Parth), Tushar Nagotkar (Fastprint) and Mihir Jha (Canon)

Located in the Bombay Wire Complex in Mumbai’s Goregaon East, Parth Enterprises specializes in the digital printing of brochures, leaflets, scratch cards, and visiting cards. It recently installed a brand-new Canon imagePRESS C910 supplied by Canon distributor Fastprint Technologies.

“We have been operating a Konica Minolta press for many years. When we were mulling over buying a new press, we thought why not go for different technology. That is why we bought the Canon imagePRESS C910. Now we are running both Canon and Konica Minolta digital presses,” says Parshuram Nigudkar, the owner of Parth Enterprises.

The imagePress C910 has a speed of 90 pages per minute and handles media up to 350 gsm at a resolution of 2400 dpi. Parth Enterprises has opted for the Efi Fiery version although Canon’s PRISMAsync Print Server Version 7 is also offered. 

Since its commissioning in early December, Parth has printed about 110,000 impressions on the new Canon press. The company’s plan is to initially print about 40,000 impressions per month and then scale it up to 50,000 to 60,000 impressions per month in the near future. “We are looking to increase the print volume in the next few months when the digital print market recovers from the impact of the Omicron wave,” says Nigudkar.

Talking about the experience of running the Canon press over the past two and half months, Nigudkar says that he has been extremely satisfied with the technology and the quality and especially the support from the company’s engineering team.  

Print recovery remains slow 

Mumbai’s print market was impacted by the Omicron wave that hit the city in late December 2021 and January of this year. Although the Covid-19 infection rates have been declining since the beginning of February, Mumbai’s businesses are to yet fully open their facilities and resume full operations. Many offices are still in work from home mode and not yet achieving 100% attendance while schools and colleges are also not back to the old normal. Nigudkar says the business recovery at Parth Enterprises has been slow.

“Almost all of our business comes from corporates. And since many of the offices have still not gone back to full attendance, for us the recovery has been bumpy. The months of November and December saw brisk business but the Omicron wave disrupted the operations around Christmas time. We are yet to get back to the November-December levels, let alone pre-Covid levels. We believe the full recovery will happen for us only when offices go back to full attendance. So, it is still some time away,” Nigudkar concludes. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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