Color-Logic offers free metallic files to all printers

With added embellishments

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Color-Logic Thinking of You Card
Color-Logic - Thinking of you card

As a service to the industry in this time of global need, Color-Logic is offering free print-ready Color-Logic metallic files to anyone wishing to print Thank You or Thinking of You cards, or Coronavirus Safety Posters. Discussing the free file program, Color-Logic’s, director of Sales and Marketing Mark Geeves said, “Because print is such a powerful communication tool, we are providing print-ready Color-Logic metallic files that anyone can use in these stressful times. Now is the time to reach out to customers, family, and friends to thank them or just let them know you are thinking about them. Plus this is the time to particularly consider those individuals who do not have internet access or computer knowledge. These are the people who need a warm thought, and what better media than a nice printed card. These designs can be printed using either silver ink/toner and CMYK on paper, or white ink/toner and CMYK on metallic substrate. All the embellishments have been added to the files so it is only necessary to add your message of hope to the inside, and personalize the reverse with your company information.”

The print-ready Color-Logic files may be downloaded at https://www.color-logic.com/coronavirus/, where complete instructions also may be found.

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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