Color-Logic offers free metallic files to all printers

With added embellishments

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Color-Logic Thinking of You Card
Color-Logic - Thinking of you card

As a service to the industry in this time of global need, Color-Logic is offering free print-ready Color-Logic metallic files to anyone wishing to print Thank You or Thinking of You cards, or Coronavirus Safety Posters. Discussing the free file program, Color-Logic’s, director of Sales and Marketing Mark Geeves said, “Because print is such a powerful communication tool, we are providing print-ready Color-Logic metallic files that anyone can use in these stressful times. Now is the time to reach out to customers, family, and friends to thank them or just let them know you are thinking about them. Plus this is the time to particularly consider those individuals who do not have internet access or computer knowledge. These are the people who need a warm thought, and what better media than a nice printed card. These designs can be printed using either silver ink/toner and CMYK on paper, or white ink/toner and CMYK on metallic substrate. All the embellishments have been added to the files so it is only necessary to add your message of hope to the inside, and personalize the reverse with your company information.”

The print-ready Color-Logic files may be downloaded at https://www.color-logic.com/coronavirus/, where complete instructions also may be found.

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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