New Roland 700 Evolution installed in Estonia at Tallinna Raamatutrükikoja

Replaced Manroland's two color 17-year-old machine

New Roland 700 Evolution installed at Tallinna Raamatutrükikoja. Photo Manroland

The new Roland 702 Evolution Elite is “significantly faster than the old one”, said Mr. Tõnu Niidi, technical director and board member of Tallinna Raamatutrükikoja OÜ (Tallinn Book Printers).

The company produces a large volume of different orders with rather small print numbers. “The speed of setting up new jobs on the machine is important to us”, he further underlines.

Printers Aleksander, Fred and Maksim are inspecting their new Roland 700 Evolution.
Photo Manroland

Installation of the Roland 702 Evolution Elite started beginning of March 2022 in Tallinn together with a team from manroland sheetfed. It was successfully ready for production in less than three weeks and replaced a two colour 17-year-old machine.

“All our printing machines are manroland and we stay true to the brand”, Niidi points out.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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