Color-Logic, Ecofoil Digital team up to produce metallic cards

Cards produced using Ecofoil Digital substrate

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Color-Logic
Color-Logic developed the design of the deck of cards that Ecofoil Digital printed and distributed

Color-Logic, which develops color communication systems and software tool sets for a variety of special effect printing applications, recently developed the design of a deck of cards that Ecofoil Digital printed and distributed to Ecofoil customers. The cards were produced using Ecofoil Digital substrate, by a licensed Color-Logic printer in the UK. 

Commenting on the unique metallic cards with Color-Logic embellishments, Color-Logic director of Sales and Marketing Mark Geeves said: “Printing these beautiful cards using Ecofoil Digital left nothing to chance. The Color-Logic embellishments and metallic colors on the Ecofoil Digital substrate produced predictable and repeatable results on both the cards and the accompanying playing card case. Ecofoil Digital substrate is certified by major digital press manufacturers that also support Color-Logic. In addition to the playing cards, a variety of other Color-Logic files are currently being shown by Kelly Spicers, the Ecofoil Digital distributor in North America.”

Geeves continued: “Ecofoil Digital is a great product and a great partner on digital printing projects. Ecofoil Digital is compatible with all our major digital press partners, which makes working with them very easy. In addition, Ecofoil Digital substrates are certified plastic-free and fully recyclable–attributes that many brands are looking for today. Kelly Spicers distributes Ecofoil Digital across North America, so clients can easily access the substrate.”

Mark Kempster, Ecofoil founder and managing director, commenting on the Ecofoil/Color-Logic partnership, said: “Partnering with Color-Logic for this project was an easy decision. Because Ecofoil is an OEM-certified media, it is important that our customers are able to create complex foil embellishments while using a repeatable and measurable process. Partnering with Color-Logic gives Ecofoil customers exactly this assurance. Our partnership enables customers to create and reproduce foil-embellished designs that are simply not possible via any other process. And with the added benefit of Ecofoil being 100 percent recyclable, we believe this offering is unrivaled anywhere in the global marketplace.” 

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Ecofoil is a foil application process for creative print and packaging materials from  Crystal Press, London’s commercial and publication printer.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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