HP displays new Indigo presses at Mumbai Photo Fair

HP Indigo 7K digital presses and automation technologies

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HP displays new Indigo presses at Mumbai Photo Fair

HP India displayed the latest HP Indigo 7K digital presses at the Photo Fair 2023 held in Mumbai from 5-6 January 2023. HP also showcased HP Indigo-printed premium-quality photos and automation technologies through live product demonstrations, experiential zones, and HP Indigo discovery sessions for certain brands throughout the event.

The HP Indigo digital press is said to be one of the most reliable devices in the photo print industry. Photobooks printed by HP Indigo have received multiple digital print awards and earned recognition on a global scale during the past 10 years. To enhance the quality of printing further, HP indigo has also introduced two new ElectroInks – Vivid Green and Vivid Pink – especially designed for Indian Weddings.

HP Indigo 15K digital press

The HP Indigo 15K digital press offers high-definition printing for a broad range of applications useful for commercial and photo printers looking to expand their businesses. HP Indigo 15K Digital Press has FM screens, a broader selection of substrates, and extra options up to 600 microns (24 pt.). There are now two brand-new inks to go with it – ElectroInks Premium White and Invisible Yellow.

HP Indigo 7K digital press

The HP Indigo 7K Digital Press generally uses the 6-color printing method to capture certain hues. The HP Indigo 7K Digital Press, in contrast to traditional printing techniques, enables high-quality printing for picture applications, enabling users to print across a wide color spectrum using the new Vivid Pink and Vivid Green inks.

A Appadurai, Country manager, Indigo & Inkjet Business Solutions, HP India said, “India is the biggest professional photo printing market for HP Indigo in the world. HP Indigo presses have revolutionized the photo industry completely in the last 15 years by taking our products and its capabilities to the amazing photographers. Along with the finest photo labs in the country (our customers) we have been able to transform the lives of the photographers by offering world-class products such as non tearable, waterproof, light weight, vivid color albums that last for over 200 years. Our revolutionary digital printing press solutions are designed to meet the evolving needs of the photo and commercial printing industry. As the market leader in our segment, we try to stay ahead of the curve by anticipating future trends and requirements and offering relevant solutions to meet those needs.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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