Bahrisons arrives in Chandigarh

Bahrisons' third collaboration with Blue Tokai

By
Priyanka Tanwar
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495
Bahrisons
Delhi's iconic bookstore Bahrisons has collaborated with Blue Tokai Coffee Roasters to bring the luxury of peace and quiet reading to the residents of Chandigarh.

“A smoke, a book, a cup of coffee. These are the little things that get us through this sometimes weary world and all the rainy days.”

                                                                                                     – R M Engelhardt

Delhi’s iconic bookstore Bahrisons has collaborated with Blue Tokai Coffee Roasters to bring the luxury of peace and quiet reading to the residents of Chandigarh.

Bahrisons has carved a niche for itself in the bookstore space with the perfect ambiance for leafing through stacks of books and engaging in literary banter with bibliophiles. The bookstore is reputed for its attention to detail and for its ability to source any book for its customers, no matter how rare or obscure. The aromatic blends of Blue Tokai premium coffees are set to further enhance the creative boost of ideas, inspiration, and stories.

Tapping into the bureaucratic demographic

The Bahrisons store in Sector 8 Chandigarh is spread over a 4000 square feet area, with 2600 square feet for the book display and another 1500 square feet for storage. It will house a rich and distinctive collection of luxury, architecture, design, fashion, art, and travel apart from literary chart-topping fiction and non-fiction including historical writing, wildlife conservation, politics, and biographies. The store has a dedicated area for children’s and young adult literature, as the owners hold a firm belief that the reading habit must be inculcated in readers from a young age. The café-cum-bookstore will also be home to an extensive dine-in menu, home-brewing equipment, and a wide range of beverages.

Bahrisons
Bahrisons Chandigarh will house a rich and distinctive collection of luxury, architecture, design, fashion, art, and travel apart from literary chart-topping fiction and non-fiction including historical writing, wildlife conservation, politics, and biographies.

Anuj Bahri Malhotra, CEO, Bahrisons Booksellers shared in an exclusive interaction with Indian Printer & Publisher, “Greater Chandigarh is a combination of five cities – Mohali, New Chandigarh, Zirakpur, Gorakhpur and Panchkula. It has a huge bureaucratic demographic with a huge prevalence of good reading habits among its settlers. This is why we zeroed in on Chandigarh to expand the Bahri legacy.”

Bahrisons Chandigarh has already started hosting book signings and author interactions. Manan Kapoor, author of A Map of Longings: Life and Works of Agha Shahid Ali; Rahul Pandita, author of Our Moon Has Blood Clots; author and journalist Barkha Dutt; author and historian Aanchal Malhotra; and Arjun Singh Kadian, author of Land of the Gods: The Story of Haryana have visited the store to promote their work.

Bahrisons

“I am overjoyed to bring our humble collection of literature and learning to this beautiful city. Our long-standing partnership with Blue Tokai Coffee Roasters is a reflection of India’s love for coffee and books, and we are very excited to bring this experience to Chandigarh. This café-cum-bookstore is a perfect spot for the creative community of Chandigarh and with our varied book collection, I hope we can enrich the shelves of personal libraries across the city,” Bahri exclaims.

The Bahrisons café-cum-bookstore is located at SCO 14-15, Ground Floor, Madhya Marg (Near Apollo Clinic), Sector 8C. The cafe will be operational from 8:00 am -10:00 pm and the bookstore from 10:30 am – 8:30 pm on all days.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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