Kailash Jajoo’s All Time Offset Printers in Noida

The return of commercial print

Kailash Jajoo upgrades All Time Offset Printers in Noida
Kailash Jajoo, chief executive officer, All Time Offset Printers (Left) and his son Sargam Jajoo (Right) standing in front of his RMGT press Photo: ATOP

Kailash Jajoo, chief executive officer at All Time Offset Printers, started his career with a long-distance telephone STD PCO in 1996. And as this business was a day and night occupation, ‘running all the time’ when the idea of starting a screen and offset printing business came to him, he named it All Time Offset Printers. With several stages of growth, All Time Offset Printers (ATOP) is now a producer of diaries, notebooks, magazines, brochures, childrens’ activity books, school textbooks, calendars, textured magnetic rigid boxes, and paper boxes and bags.

As with many successful printers in the Delhi NCR, All Time Offset Printers has grown and acquired machines with the latest technology, skilled labor and trained staff. In 2000, it bought a single color Dominant press and then in 2005, ATOP installed a 4-color Komori press. In 2010, it installed an SM 74 Heidelberg press and in 2012, when Jajoo went to drupa, he realized that he should go for a brand new machine. But, as there was less space for him to install the kind of press he wanted, he acquired a plot of land in Noida and then, in 2015, he installed a brand new 5-color RMGT. Soon after, he purchased a Kodak thermal CtP device.

In 2018, the company purchased an SM 102 Heidelberg multicolor press rebuilt from Japan to produce books for a textbook publishing house. As everything was going well for the company, and the work was about to be finished for the school textbook season, in the beginning of 2020, the Covid-19 pandemic hit the country. The lockdown and total closure of schools, colleges, retailing, including bookshops and most industries affected the entire commercial and book printing industry.

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Rigid-box making and the sudden revival of commercial printing 

In 2020, when Covid-19 hit the company, it started its business in rigid box making. Before the pandemic, ATOP was involved in supplying rigid boxes to a few customers. However, as the lockdowns were lifted, the company increased its rigid box making and in December 2020, installed a Chinese made semi-automatic rigid box-making machine.

Jajoo, commenting on the pandemic, says, “During the pandemic, many commercial publishers were in loss, and we ourselves suffered losses of around Rs 2.5 crore. But now, as the market is opening and the huge demand for academic textbooks has suddenly risen, we have received a good number of orders for these. Moreover, even while everything is getting digitalized, students need textbooks for better understanding, so the demand for textbooks is rising everyday.”

“As the new education policy is about to be implemented, there is lots of scope in the publishing and publication industry. We at All Time Offset Printers aim to serve our clients with quality work and timely delivery to their entire satisfaction. For any business owner, it’s important to know their reach and what kind of services you’re providing your customer with,” he concluded.

All Time Offset Printers is planning to build a separate entity in the packaging segment with its next-generation coming into the business in the near future. Jajoo also revealed his plan to invest in another multicolor offset press, which he says could be either a 4 or 5-color brand new or rebuilt press with coater.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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