Kailash Jajoo’s All Time Offset Printers in Noida

The return of commercial print

Kailash Jajoo upgrades All Time Offset Printers in Noida
Kailash Jajoo, chief executive officer, All Time Offset Printers (Left) and his son Sargam Jajoo (Right) standing in front of his RMGT press Photo: ATOP

Kailash Jajoo, chief executive officer at All Time Offset Printers, started his career with a long-distance telephone STD PCO in 1996. And as this business was a day and night occupation, ‘running all the time’ when the idea of starting a screen and offset printing business came to him, he named it All Time Offset Printers. With several stages of growth, All Time Offset Printers (ATOP) is now a producer of diaries, notebooks, magazines, brochures, childrens’ activity books, school textbooks, calendars, textured magnetic rigid boxes, and paper boxes and bags.

As with many successful printers in the Delhi NCR, All Time Offset Printers has grown and acquired machines with the latest technology, skilled labor and trained staff. In 2000, it bought a single color Dominant press and then in 2005, ATOP installed a 4-color Komori press. In 2010, it installed an SM 74 Heidelberg press and in 2012, when Jajoo went to drupa, he realized that he should go for a brand new machine. But, as there was less space for him to install the kind of press he wanted, he acquired a plot of land in Noida and then, in 2015, he installed a brand new 5-color RMGT. Soon after, he purchased a Kodak thermal CtP device.

In 2018, the company purchased an SM 102 Heidelberg multicolor press rebuilt from Japan to produce books for a textbook publishing house. As everything was going well for the company, and the work was about to be finished for the school textbook season, in the beginning of 2020, the Covid-19 pandemic hit the country. The lockdown and total closure of schools, colleges, retailing, including bookshops and most industries affected the entire commercial and book printing industry.

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Rigid-box making and the sudden revival of commercial printing 

In 2020, when Covid-19 hit the company, it started its business in rigid box making. Before the pandemic, ATOP was involved in supplying rigid boxes to a few customers. However, as the lockdowns were lifted, the company increased its rigid box making and in December 2020, installed a Chinese made semi-automatic rigid box-making machine.

Jajoo, commenting on the pandemic, says, “During the pandemic, many commercial publishers were in loss, and we ourselves suffered losses of around Rs 2.5 crore. But now, as the market is opening and the huge demand for academic textbooks has suddenly risen, we have received a good number of orders for these. Moreover, even while everything is getting digitalized, students need textbooks for better understanding, so the demand for textbooks is rising everyday.”

“As the new education policy is about to be implemented, there is lots of scope in the publishing and publication industry. We at All Time Offset Printers aim to serve our clients with quality work and timely delivery to their entire satisfaction. For any business owner, it’s important to know their reach and what kind of services you’re providing your customer with,” he concluded.

All Time Offset Printers is planning to build a separate entity in the packaging segment with its next-generation coming into the business in the near future. Jajoo also revealed his plan to invest in another multicolor offset press, which he says could be either a 4 or 5-color brand new or rebuilt press with coater.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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