New Fujifilm Acuity Prime and Acuity Ultra R2 printers at Fespa 2022

Fujifilm outlines new strategy for its Acuity wide format printers

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The new Fujifilm Acuity wide format inkjet launched in India on 8 June Photo Fujifilm
The new Fujifilm Acuity wide format inkjet launched in India on 8 June 2019 Photo Fujifilm

In a 20 April 2022 press release, Fujifilm says that it is becoming a developer of wide format inkjet systems in its own right and not a partner or distributer for othe OEMs. Following the announcement made apparently on the same morning, that Agfa has acquired Inca Digital from Screen, David Burton, marketing director, Fujifilm Wide Format Inkjet Systems commented, “Fujifilm and Inca Digital have enjoyed a mutually beneficial relationship for more than two decades. We’re immensely proud of all we’ve achieved working with them in pioneering the development of UV wide format inkjet systems, powered by Fujifilm inkjet technology and Fujifilm UV inkjet ink.

Screen acquired the Cambridge-based Inca in 2005 and says that it will continue to supply parts and consumables. Fujifilm’s partnership with Inca including distribution of its printers as well as supplying inks to the company.

Burton went on to say, “More recently, Fujifilm’s strategy has shifted away from being a technology partner and distributor working closely with OEM partners. Instead, we have pivoted to become a developer of wide format systems in our own right, taking full control of the design and manufacturing process and leveraging Fujifilm’s worldwide subsidiary network to target volume sales at a wider audience.

“Some time ago, we recognised that the wide format market had reached a point of maturity, where print speeds and quality improvements were increasingly marginal, so we identified an opportunity to invest our inkjet expertise into developing a range that reset expectations around value, usability and ROI.

“Our ‘new blueprint for wide format’ concept, first announced in 2021 and the focus of our stand at Fespa 2022, is the result of this strategy shift, and the new Acuity Prime and Acuity Ultra R2 printers are the tangible early evidence that this new approach is the right one for Fujifilm. More new product announcements and additions to this range are planned at Fespa, with others being worked on in the background.

“We remain incredibly proud of what we achieved working with Inca Digital over many years and remain committed to supporting our existing Onset customers.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

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India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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