New Fujifilm Acuity Prime and Acuity Ultra R2 printers at Fespa 2022

Fujifilm outlines new strategy for its Acuity wide format printers

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The new Fujifilm Acuity wide format inkjet launched in India on 8 June Photo Fujifilm
The new Fujifilm Acuity wide format inkjet launched in India on 8 June 2019 Photo Fujifilm

In a 20 April 2022 press release, Fujifilm says that it is becoming a developer of wide format inkjet systems in its own right and not a partner or distributer for othe OEMs. Following the announcement made apparently on the same morning, that Agfa has acquired Inca Digital from Screen, David Burton, marketing director, Fujifilm Wide Format Inkjet Systems commented, “Fujifilm and Inca Digital have enjoyed a mutually beneficial relationship for more than two decades. We’re immensely proud of all we’ve achieved working with them in pioneering the development of UV wide format inkjet systems, powered by Fujifilm inkjet technology and Fujifilm UV inkjet ink.

Screen acquired the Cambridge-based Inca in 2005 and says that it will continue to supply parts and consumables. Fujifilm’s partnership with Inca including distribution of its printers as well as supplying inks to the company.

Burton went on to say, “More recently, Fujifilm’s strategy has shifted away from being a technology partner and distributor working closely with OEM partners. Instead, we have pivoted to become a developer of wide format systems in our own right, taking full control of the design and manufacturing process and leveraging Fujifilm’s worldwide subsidiary network to target volume sales at a wider audience.

“Some time ago, we recognised that the wide format market had reached a point of maturity, where print speeds and quality improvements were increasingly marginal, so we identified an opportunity to invest our inkjet expertise into developing a range that reset expectations around value, usability and ROI.

“Our ‘new blueprint for wide format’ concept, first announced in 2021 and the focus of our stand at Fespa 2022, is the result of this strategy shift, and the new Acuity Prime and Acuity Ultra R2 printers are the tangible early evidence that this new approach is the right one for Fujifilm. More new product announcements and additions to this range are planned at Fespa, with others being worked on in the background.

“We remain incredibly proud of what we achieved working with Inca Digital over many years and remain committed to supporting our existing Onset customers.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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