Shiva Print Bazaar installs Ricoh Pro C7200X

Adds 5th color capability & color consistency

Team Shiva Print Bazaar with the recently installed Ricoh Pro C7200X. Photo Monotech Systems

Monotech Systems has installed Ricoh Pro C7200X digital print production press at Ludhiana-based digital and commercial printing house Shiva Print Bazaar. It is jointly established a decade ago by Vinay Kumar Garg and Sonu Garg.

Vinay Garg, proprietor, Shiva Print Bazaar said, “We are already using five Xerox and Konica Minolta presses but they aren’t able to meet the expectations. By installing the Ricoh Pro C7200X digital press we have received superior engine, machine speed, color re-production, 5th color capability, and color consistency.” 

“I look after the sales and marketing of the business while operations are being handled by my brother. Ricoh offers its customers the best printing technology with print enhancement. The new digital press will help offer quality printing, heavy production, and variable color options. With this new investment, the company is expecting to grow phenomenally year on year,” he added.

“There has been a remarkable increase in the demand for Ricoh and 5th color in Punjab. Shiva Print Bazaar is another feather in the cap of Monotech Systems. With the Ricoh C7200X, the digital production press company will be able to offer fast production and good printing quality and embellishments with a big print volume,” Surendra Halsi, regional manager, Digital Products and Solutions, Monotech Systems, said.

Ricoh Pro C7200X Graphic Arts Edition offers both MFP and printer models that are said to deliver superb image quality, oversize print options, and diverse media choices. The 5th color station lets the printer go beyond CMYK to produce unique, compelling materials that can command premium prices. Advanced workflows and performance-enhancing capabilities are claimed to help printers fulfill demanding deadlines while keeping operational costs low.

The Efi Fiery Command WorkStation user interface is said to enable precise control of jobs, color management, image quality, VDP, and output devices. It helps move jobs through production quickly with exceptional RIP speed and native PDF workflows.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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