Registration opens for Amplify trade show

Print finishing professionals can now enjoy a 3-day educational program

Registrations for Amplify, the Print Finishing & Embellishment Event is now open for print finishing professionals Photo: APTech
Registrations for Amplify, the Print Finishing & Embellishment Event is now open for print finishing professionals Photo: APTech

Amplify, the Print Finishing & Embellishment Event, a collaborative venture of the Association for Print Technologies (APTech) and the Foil & Specialty Effects Association (FSEA), will mark its debut from 14-16 June 2022 at the Minneapolis Convention Center and invites print finishing professionals across the industry to register online to enjoy the three-day trade show, immersive educational programming and pre-show events, including a Sustainability Summit.

Amplify sets its sights on raising the standard for metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, binding, embossing, diecutting, and direct mail by showcasing the brands, products, equipment, software, and experts involved in the processes.

Across the show floor, attendees will discover innovative product solutions throughout the entire finishing value chain essential to their business success. Amplify will connect the contributors in the print finishing cycle, from design and embellishment to binding and direct mail, including Print Finishers and Binders, Carton and Label Manufacturers, Digital and Offset Printers, Direct Mail Service Providers, Greeting Card & Invitation Manufacturers, Book and Publication Producers, Creatives & Brand Owners.

Print finishing and embellishments are the creative elements and the emotional appeal of printed products. These products involve many specialties and multiple machines working in harmony. Amplify is set to connect the brands, machinery, key players, and processes involved to create eye-catching printed products, mirroring the complexities of the print finishing and embellishment cycle.

According to APTech President Thayer Long, “Amplify will pack a big punch in the space of just three days. There will be something of interest for all attendees, whether it’s the new technologies, the equipment demos, the educational experiences, or the connections made on the show floor. This event heralds the return to business success for all.”

The event is receiving enthusiastic interest and support from manufacturers and suppliers in the finishing industry’s first in-person show since before the pandemic. Sponsors at the platinum level include Canon Solutions America, Kurz Transfer Products LP, and Sakurai USA, Inc. Other sponsors include Baldwin|AMS Spectral UV, Duplo, Harris and Bruno International, Heidelberg, Scodix, Infinity Foils Incorporated/ Universal Engraving, a UEI Group Company, and Skandacor.

Specialty show floor areas will include the Technology Zone, where event attendees will experience live equipment demonstrations from companies, including Kama Foil Stamping/Embossing Press, Absolute Printing Equipment, Insignia Rotary Diecutter, Rollem, Kurz DM Liner Press, Kurz Transfer Products, Sakurai MS-102AX Cylinder Screen Press (with foil unit), Sakurai USA, SLEEKpro Digital Spot and Foil Finishing, and Skandacor to be announced. The Mailing Pavilion is dedicated to mailing technology specialists and manufacturers who will be able to display and demonstrate their products and services.

Amplify to offer an Immersive Learning Experience

  • UV Coatings Trends and Technologies
  • Direct Mail—How direct mail is surviving and thriving
  • Applications and Opportunities for Digital Decorating Technologies
  • Metallic Decorating—Growing Applications and Technology
  • Value-Added Sales for Print
  • Cannabis Packaging Growth and Opportunities for Embellishments
  • Workflow Improvements with High-Volume Folding Carton Finishing
  • Bindery Efficiencies (Digital and Conventional Processes)

Speakers will include industry professionals and experts, including Kevin Abergel, Taktiful, Trish Witkowski, Fold Factory, Leslie Groene, Groene Consulting, Kary Radestock, Hippo Premium Packaging, Jennifer Heathcote, Gew, Sabine Lenz, PaperSpecs, and Jeff Peterson, FSEA. A complete line-up of speakers and programming will be available soon.

The Learning Experience also features the Sustainability Summit, a three-hour program to run from 1900 hrs to 0030 hrs IST on 13 June at the Minneapolis Convention Center. The Summit is dedicated to examining sustainability issues in print and packaging, especially around the recyclability of products with special finishing applications. These include hot, cold, and digital transfer foils, UV coatings, and paper and paperboard. Full details of the program and speakers will be available shortly.

To register for Amplify, please click here.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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