Arrow Digital talks about new EFI VUTEk FabriVU 340i printer

Dye-sublimation printer from EFI

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Arrow Digital’s new EFI VUTEk FabriVU 340i printer Photo: Arrow Digital
Arrow Digital’s new EFI VUTEk FabriVU 340i printer Photo: Arrow Digital

Arrow Digital as a partner of EFI, announced the new addition of EFI VUTEk FabriVU 340i printer. This printer differentiates itself from all the other categories as it has an inline fixation. So, there is no need for expensive energy-gobbling and space-occupying calendaring machines.

The EFI VUTEk FabriVU 340i is a dye-sublimation printer offering production-level speeds and inline fixation capability. It is a 3.4 meter wide aqueous-based soft signage printer with a new EFI platen and extraction technology system that enables the product to be sublimated inline. 

Customers can produce exceptional display graphics with four-color printing, wide color gamut, and deep color saturation. The FabriVU has a resolution of up to 2400 dpi and four-level grayscale printing with 4pL to 18pL drop sizes. The printer can print up to 2,691 feet square an hour. The FabriVU is enabled with an auto printhead cleaning station, increasing printer uptime. The inks are eco-friendly.

Arrow Digital’s new EFI VUTEk has an inline fixation

With the inline fixation, printers don’t need to wait to print and then pass it through a calendaring machine to dry. It’s quick and ready to ship. Users have two options to print on, direct to fabric and direct to paper. To use the direct to a paper option, printers just have to switch off the Inline finishing option. The switchovers are quick and Easy. 

With EFI soft signage, users can produce exhibition backdrops, lightboxes, flags, banners, backlit, building wraps, teardrops, tents, displays, wall graphics, furnishing and other high-end display graphics including one-offs. 

“Soft Signage is the upcoming sustainable trend which differentiates you from others, and you can produce premium quality products with high margins. Soft Signage Prints are lightweight, environmentally friendly and saves a lot on logistical cost and are way easy in Installation and moreover are reusable,” says Sam Patel of Arrow Digital

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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