Kreativia’s EFI VUTEk FabriVU 340i for direct-to-fabric

Kreativia reimagines products for pandemic

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Kreativia's innovative exhibition systems Image Kreativia via internet
Kreativia's innovative exhibition systems Image Kreativia via internet

Polish creative and printing company Kreativia purchased an EFI VUTEk FabriVU 340i dye-sublimation printer from Electronics For Imaging. The 3.4-meter-wide printer will allow the company to expand its service offerings further and tap into new market opportunities. Kreativia had a positive experience with a previous EFI installation, a VUTEk 3r+ roll-to-roll LED printer.

“We have built a great relationship with EFI after our first printer purchase in 2019,” said Arkadiusz Szychta, managing director at Kreativia. “As a company that provides the highest quality and guaranteed capacity, we have found that we can achieve the quality we promise our customers with EFI technology, so we’ve decided to invest with EFI once again.”

Founded by Hanna and Bartosz Kosiba in 2016 near Poznań, Poland, Kreativia combines advertising and great design, production, and installation capabilities – with high-quality printing as a critical feature. The company is known for its unique visual information systems, point-of-sale (POS) graphics, modular exhibitions or shop expositions, and superior output. The company is expanding, offering comprehensive customer services in the design and production of visual information systems, display advertising, and large-format printing using advanced technology and materials.

EFI technology to address print’s changing landscape

During the pandemic, Kreativia went from producing advertising through artistic POS displays, decorative signage, and exhibit graphics, to creating protective products, such as separation walls and barriers and face shields and masks. The EFI VUTEk 3r+ allowed Kreativia to offer these newly needed items and meet growing demand – all while producing the best quality with fast production turnaround times.

The company was able to retool, diversify, and reimagine its product offerings very quickly. This opened the door to a new and steady flow of business, instead of idle equipment.

“With the VUTEk FabriVU 340i, we will be able to expand our product offerings further and satisfy customer needs,” Szychta said. “The trade fair industry, which was blocked by the pandemic, is coming back now. Also, companies cannot forget about their brand advertising, especially in hard times – and we need to be ready to help them reach their goals.

“Efficiency in visual information is even more necessary today,” he added, “and it enriches the image of shopping centers and other businesses that are now re-opening. We foresee a lot of new business and customers coming. The VUTEk FabriVU dye-sublimation printer from EFI will help us offer our clients the best production level speed, outstanding image quality, and inline fabrication capability.”

The FabriVU 340i model delivers high efficiency on premium soft-signage textile graphics, with speeds up to 250 square meters an hour. The printer is also the only production-level solution in its class that offers direct-to-fabric production and inline sublimation without a separate calendar or heat press. As a result, Kreativia’s direct-to-textile prints – such as fabrics for beach flags, textile walls, or Smart Frames – are immediately ready to finish and ship after printing.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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