Arrow shows Efi & Canon roll-to-roll UV printers at Media Expo

Company focused on sustainable technologies for signage, labels, and packaging

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Arrow
Prakash Chopra, senior vice-president sales, Arrow Digital with the Canon Colorado 1650 roll-to-roll inkjet signage printer at the Media Expo New Delhi 2022. Photo IPP

Arrow Digital showcased the Efi Pro 32r+ and Canon Colorado 1650 roll-to-roll inkjet signage printers at the Media Expo New Delhi held from 1 – 3 September 2022 at the India Expo Center, Greater Noida in the Delhi-NCR. 

Prakash Chopra, senior vice-president, sales, Arrow Digital said to Indian Printer & Publisher, “We have displayed the Efi 32r+, which is a roll-to-roll UV printer. For the first time, we are launching the Canon inkjet printer at Media Expo. It is again a UV gel roll-to roll 5-feet printer. It has several special features such as high speed and FLXfinish+, which is a combination of glass and matt finish that can be achieved in one go without using varnish. This unique point of the Canon inkjet printer is really creating a buzz in the show. Everybody’s amazed to see this printer.”

Arrow
The Arrow stall at Media Expo 2022. Photo IPP

The company received a number of business visitors at its stall and Chopra emphasized that filtered visitors are coming. “People are switching to new technologies such as UV and UV gel and solvent is declining. People have to eliminate solvent printing because of the hazards to the environment and people. The signage industry in India is now going up, the business is also good. We are also able to sell a number of printers. Business is back on the track and it is booming. The future is very bright unless Corona happens again,” he said.

Sustainability is a key focus area for Arrow Digital. Chopra stated, “Arrow Digital is promoting all of the technologies that are sustainable. For the last seven or eight years, we are not selling any solvent or eco-solvent machines. We are always selling sustainable technology. At Arrow, everything is sustainable whether it is the narrow web, label printing, or packaging printing machines that we have developed indigenously.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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