Bonjour India 2022 – A gift from France to India

A celebration of 75 years of India’s independence and Indo-French ties

The fourth edition of Bonjour India 2022 is set to celebrate 75 years of India’s independence and Indo-French tie-up
The fourth edition of Bonjour India 2022 is set to celebrate 75 years of India’s independence and Indo-French tie-up Photo: Institute Français

The Ambassador of France to India, H.E. Emmanuel Lenain, announced the fourth edition of Bonjour India 2022.

A moment for furthering people-to-people exchanges between the two countries, in its fourth edition in 2022, Bonjour India celebrates 75 years of India’s Independence and 75 years of establishing Indo-French diplomatic relations, a milestone moment in any nation’s history. 

Besides projects narrating the shared history of the two countries through photography, science and letters, Bonjour India will also be an opportunity to ring in some positive vibes, build communities, foster social interaction and create opportunities for diversity, joy and amity after a long time since the pandemic overtook the world.

Bonjour India 2022 will showcase in 19 Indian cities a program of 120 events created in collaboration with French and Indian partners in education, science, literature, cinema, gastronomy, street art, performing arts and photography.

Speaking about Bonjour India, Ambassador Emmanuel Lenain said, “Bonjour India is a gift from France to the people of India when the country celebrates the 75th anniversary of its independence. India and France have enjoyed a close cultural partnership for decades, particularly with the network of 14 Alliances Françaises throughout India. We will honor the past exchanges and create new collaborations.”

Ambassador Lenain further added, “We believe that our two nations can grow closer by appreciating cultures and co-creating art, amalgamating views from both the countries. I look forward to coming together with the most creative people from our countries, resulting in greater creativity and enrichment. I believe that the free exchange of ideas between our two countries will plant the seeds of new thoughts that will help tackle the challenges that lie ahead.”

Bonjour India 2022 to bring diverse communities together

Every event is open to all, thoughtfully crafted to delight and entertain, and in most cases, freely accessible to the public. Bonjour India rejoices in the centuries-long interactions and friendship between India and France. Bonjour India is for neophytes and enthusiasts alike, a platform where families, school children, young adults, professionals, and others, mingle, discuss, explore, and forge memories and experiences that are remembered for a lifetime.

As much as Bonjour India is supported and funded by the government of France, the festival has a tradition of receiving the support and contribution of numerous partners, Indian and French, public and private. This has played an important role in enriching the festival and bringing diverse communities together. 

More specifically for the present edition, enterprises and brands, whether small or big, including BNP Paribas, Pernod Ricard, Airbus, JSW Group, Saint Gobain, Tata Sons, Godrej, Safran, Accor, Om Books International, Chaudhry Nummero, Bira91, L’Opéra and many others came together to support culture in a bleak economic scenario because of their conviction in the power of the arts, in the essential quality of culture in bridging people and in the strength of Indo-French relations. They are a part of Bonjour India to celebrate the 75-year milestone moment for Indo-French diplomatic relations and India’s 75th Independence year.

France says a whole-hearted Bonjour to India and lays the foundations of the festival as a convivial, pleasant, friendly and special occasion! 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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