Bonjour India 2022 – A gift from France to India

A celebration of 75 years of India’s independence and Indo-French ties

The fourth edition of Bonjour India 2022 is set to celebrate 75 years of India’s independence and Indo-French tie-up
The fourth edition of Bonjour India 2022 is set to celebrate 75 years of India’s independence and Indo-French tie-up Photo: Institute Français

The Ambassador of France to India, H.E. Emmanuel Lenain, announced the fourth edition of Bonjour India 2022.

A moment for furthering people-to-people exchanges between the two countries, in its fourth edition in 2022, Bonjour India celebrates 75 years of India’s Independence and 75 years of establishing Indo-French diplomatic relations, a milestone moment in any nation’s history. 

Besides projects narrating the shared history of the two countries through photography, science and letters, Bonjour India will also be an opportunity to ring in some positive vibes, build communities, foster social interaction and create opportunities for diversity, joy and amity after a long time since the pandemic overtook the world.

Bonjour India 2022 will showcase in 19 Indian cities a program of 120 events created in collaboration with French and Indian partners in education, science, literature, cinema, gastronomy, street art, performing arts and photography.

Speaking about Bonjour India, Ambassador Emmanuel Lenain said, “Bonjour India is a gift from France to the people of India when the country celebrates the 75th anniversary of its independence. India and France have enjoyed a close cultural partnership for decades, particularly with the network of 14 Alliances Françaises throughout India. We will honor the past exchanges and create new collaborations.”

Ambassador Lenain further added, “We believe that our two nations can grow closer by appreciating cultures and co-creating art, amalgamating views from both the countries. I look forward to coming together with the most creative people from our countries, resulting in greater creativity and enrichment. I believe that the free exchange of ideas between our two countries will plant the seeds of new thoughts that will help tackle the challenges that lie ahead.”

Bonjour India 2022 to bring diverse communities together

Every event is open to all, thoughtfully crafted to delight and entertain, and in most cases, freely accessible to the public. Bonjour India rejoices in the centuries-long interactions and friendship between India and France. Bonjour India is for neophytes and enthusiasts alike, a platform where families, school children, young adults, professionals, and others, mingle, discuss, explore, and forge memories and experiences that are remembered for a lifetime.

As much as Bonjour India is supported and funded by the government of France, the festival has a tradition of receiving the support and contribution of numerous partners, Indian and French, public and private. This has played an important role in enriching the festival and bringing diverse communities together. 

More specifically for the present edition, enterprises and brands, whether small or big, including BNP Paribas, Pernod Ricard, Airbus, JSW Group, Saint Gobain, Tata Sons, Godrej, Safran, Accor, Om Books International, Chaudhry Nummero, Bira91, L’Opéra and many others came together to support culture in a bleak economic scenario because of their conviction in the power of the arts, in the essential quality of culture in bridging people and in the strength of Indo-French relations. They are a part of Bonjour India to celebrate the 75-year milestone moment for Indo-French diplomatic relations and India’s 75th Independence year.

France says a whole-hearted Bonjour to India and lays the foundations of the festival as a convivial, pleasant, friendly and special occasion! 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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