Wan-Ifra webinar — Prevention is better than cure

Why women don’t seek early health intervention?

Wan-Ifra webinar on Prevention is better than cure - why women don’t seek early health intervention.

Wan-Ifra will organize a webinar on the topic ‘Prevention is better than Cure – Why women don’t seek early health intervention’ on 3 March 2022 to mark International Women’s Day.

To enjoy a full and healthy life and give birth safely, women in the Asia Pacific not only need access to good health care. They also need to navigate social, cultural, and economic barriers that stand in the way of early diagnosis of preventable illness, including conditions that contribute to high maternal mortality.

To mark International Women’s Day on 8 March, this masterclass on Women’s Health Preventive Care is presented by the World Editors Forum’s Science in the Newsroom program, in partnership with Roche. It aims to help journalists understand the challenges women in the region can face in relation to getting tested for gynaecological cancers and other conditions that respond well to early diagnosis. To assist better reporting on the subject, it will explore diagnostic gaps and implications, including cascade effects on subsequent care, patient quality of life, and increased individual and public costs.

The masterclass will take a ‘solutions journalism’ approach to help reporters identify examples of best practices and will encourage a journalism-as-service approach to storytelling that empowers communities to make better-informed decisions about preventive care for women.

Time – 1030-1230 hrs IST. Click here to register.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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