WAN-IFRA South Asian Digital Media Awards 2019 open for entries

Winners to be announced in December 2019

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The registration to the WAN-IFRA South Asian Digital Media Awards 2019 is open now. The prestigious awards program recognizes publishers in South Asia who have adopted digital media and mobile strategies as part of their total product offering, under different categories.

Irrespective of the size of a company, the awards provide a level playing platform and opportunity to be recognized for their skills. Those interested in participating can create a personal profile here, pay the entry fee, and upload projects before 31 October 2019. WAN-IFRA will review the entries and approve them. The entries will be judged by the jury and the results of the awards will be announced in December 2019.

The award categories include best news website or mobile service, best in lifestyle, sports, entertainment website or mobile services, best use of online video (including VR), best data visualization, best paid content strategy (including paywall, membership or crowdfunding models), best native advertising/branded content campaign, best digital news start-up, best in social media engagement, best marketing campaign for news brand, and best digital project to engage younger and/or millennial audiences.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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