WAN-IFRA South Asian Digital Media Awards 2019 open for entries

Winners to be announced in December 2019

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The registration to the WAN-IFRA South Asian Digital Media Awards 2019 is open now. The prestigious awards program recognizes publishers in South Asia who have adopted digital media and mobile strategies as part of their total product offering, under different categories.

Irrespective of the size of a company, the awards provide a level playing platform and opportunity to be recognized for their skills. Those interested in participating can create a personal profile here, pay the entry fee, and upload projects before 31 October 2019. WAN-IFRA will review the entries and approve them. The entries will be judged by the jury and the results of the awards will be announced in December 2019.

The award categories include best news website or mobile service, best in lifestyle, sports, entertainment website or mobile services, best use of online video (including VR), best data visualization, best paid content strategy (including paywall, membership or crowdfunding models), best native advertising/branded content campaign, best digital news start-up, best in social media engagement, best marketing campaign for news brand, and best digital project to engage younger and/or millennial audiences.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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