Wan-Ifra appoints new director for Asia

Media veteran - Lee Kah Whye will take charge of Asia

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Wan-Ifra
Lee Kah Whye, Wan-Ifra director for Asia. Photo Wan-Ifra

Wan-Ifra is pleased to announce the appointment of Kah Whye Lee as director, Asia. Lee, a Singaporean, was previously in-charge of the Asia-Pacific media business of Reuters where he spent almost 20 years of his career which spanned roles that included marketing, product, operations and sales.

He started his career working for the Times Publishing Group in the International Printing Division. Prior to joining Wan-Ifra he ran his own consulting and research firm which specializes in the media industry.

He holds an engineering degree from the National University of Singapore (NUS) and completed an advanced management programme at INSEAD. In addition to that, he has recently completed programmes at NUS in digital marketing, market research, data analytics and coding.

In his new role at Wan-Ifra, Lee will lead Wan-Ifra activities in the Asia-Pacific (APAC) region including managing its membership programme, the Wan-Ifra APAC Committee, the World Editors’ Forum Asian Chapter as well as running its two flagship events – the Asian Media Leaders’ Summit and Digital Media Asia. He will also help develop a variety of new programs and strategies to help our members meet the needs of the fast-changing media industry.

“It is a real privilege to be working for Wan-Ifra and be given the opportunity to contribute in a meaningful way to an industry I’ve spent 30 years in,” said Whye about his appointment. “I’m truly humbled by the confidence and trust that Wan-Ifra’s management has placed in me in leading the APAC team and will do my best to repay that trust. I look forward to working with industry partners and members of Wan-Ifra to meet the challenges of our fast-evolving news industry and hope to in some small way contribute to its success.”

“I am delighted to have Whye join the team. His experience and knowledge of the news media industry will be a great asset as Wan-Ifra continues to enlarge our portfolio of products and services in Asia-Pacific,” said Thomas Jacob, chief operating officer. “Kah Whye’s leadership will provide further momentum to our efforts to support the industry in its transformation to sustainable businesses. “

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