WCD recently used Drytac Protac AMP film with microban antimicrobial protection to help prevent the spread of Covid-19 among workers at a local distributor’s warehouse
Calgary-based on-demand print and information solutions provider WCDrecently used Drytac ProtacAMP film with microban antimicrobial protection on a specialist project to help prevent the spread of Covid-19 among workers at a local distributor’s warehouse.
WCD was tasked with planning, designing, and construction business WII Projects Calgary to create a café/kitchen experience for the business, overhaul the facility’s look, and ensure maximum protection for staff using the refreshment area.
The primary challenge for WCD centered around the protection element, with the company having to source a material that would help cut the risk of the virus spread among workers using the facility while at the same time not impacting the look of the new images or surfaces underneath.
WCD opted for Drytac Protac AMP, a unique clear textured polyester surface protection film with microban antimicrobial protection, which significantly reduces the chance of mould growth and bacterial contamination on higher-risk touch surfaces such as counters in food preparation areas.
Drytac Protac AMP film hardly impacts the surface quality
Protac AMP neither impacts the graphics performance nor the food preparation surfaces
Drytac Protac AMP functioned as a laminate and was applied to surfaces throughout the kitchen area. The clarity of the film meant the graphics design underneath was clearly visible. Additionally, Protac AMP neither impacts the graphics performance nor the food preparation surfaces.
WCD Signage Solution Specialist (National) Stacy Underhill explains, “With Drytac Protac AMP, WCD was able to provide added protection against viruses and harmful germs. Thanks to its matte finish, we were able to protect the surface’s graphics without a light washout to the graphics.”
“The antimicrobial qualities of Drytac Protac AMP also means that the area requires less cleaning, which in turn ensures that the vinyl-covered areas are much less susceptible to damage from constant wiping and scrubbing. Products such as Drytac Protac AMP enable us to address any interior decor or signage antimicrobial protection needs.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
