Tarsus Group announces new dates for Gulf Print & Pack exhibition

The exhibition will take place in May 2022

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Gulf Print & Pack exhibition is scheduled to take place in May 2022 at the World Trade Center in Dubai
Gulf Print & Pack exhibition is scheduled to take place in May 2022 at the World Trade Center in Dubai

Tarsus Group, an organizer of the Labelexpo Global Series, has announced that the Gulf  Print & Pack (GPP) exhibition will now take place between 24-26 May 2022 at the World Trade Center in Dubai.

Lisa Milburn, managing director, Gulf Print & Pack, commented, “We have taken the decision to run Gulf Pack & Print next year when we believe the regional commercial print market will have fully recovered, and along with the continued growth of the labels and package printing sectors we will be able to deliver a far better experience to both visitors and exhibitors.”

Jade Grace, portfolio director at Tarsus Group, said, “We are already seeing a recovery in the Middle East print market, and we believe if it follows this positive trajectory, we can return to the full working machinery show that the industry is familiar with and missing.”

Grace pointed out that many Gulf Print & Pack visitors have traditionally come from outside the Middle East region and from Africa in particular, reflecting Dubai’s status as a hub for the whole MENA region. “We have already had a significant number of inquiries from African visitors, and we believe these numbers will only get better in the late spring when more people will be comfortable traveling.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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