Wan-Ifra announces for publishers participating in Table Stakes Europe program

New edition of Table Stakes Europe features 24 teams from 12 countries

Wan-Ifra announcing the 24 publishers who will participate in the third round of the Table Stakes Europe program
Wan-Ifra announcing the 24 publishers who will participate in the third round of the Table Stakes Europe program

Wan-Ifra announces the 24 publishers who will participate in the third round of the Table Stakes Europe program. They join an active community of over 200 people across 35 news organizations who have taken part in the previous editions of the performance-driven change initiative in Europe.

The Table Stakes Europe program teaches change management skills to people working in news organizations. Participants in Table Stakes undertake specific and significant change management initiatives, including diversifying their revenue streams, embracing new digital platforms, and expanding the audiences they serve.

Each publisher participating in this new edition of Table Stakes Europe has appointed multidisciplinary teams that will embark on a 12-month program designed to address a self-identified challenge facing their business.

Publishers identified over 25 different audience groups in the latest edition, ranging from families and teachers to sports fans and foodies. Once identified, they began creating various products for each audience. Nordkurier, for example, found great success with their Heimweh newsletter, targeting emigrants who were still connected to the area, and after less than a year from its launch, has over 4,200 subscribers. Likewise, NWZ created a newsletter for families that was launched in June, which now has over 3,000 subscribers and serves as a driver for digital subscriptions on their website.

Wan-Ifra’s audience-first methodologies being transformational for many European publishers 

The audiences-first methodology behind Table Stakes can be applied to any publisher, regardless of their market size, subscription model, or current digital transformation stage. We have documented the journeys of many of the participating publishers, including the report on the first edition of Table Stakes Europe and now the newly released report on teams from the latest round. You can find both reports here.

“Many accelerators do a good job of conveying techniques to drive funnel results. Table Stakes Europe, in contrast, has a much deeper, more profound, and crucially, more sustainable impact on participating companies. All of this is empirically supported by publishers who have participated in Table Stakes and other programs that have consistently outperformed others who have not done Table Stakes in those other programs. Techniques do not transform enterprises, but Table Stakes Europe does that,” said Vincent Peyrègne, chief executive officer, Wan-Ifra.

Table Stakes Europe is supported by the Google News Initiative Digital Growth Program. Table Stakes architect Doug Smith will lead the program alongside a team of five expert coaches, including Valérie Arnould, Alexandra Borchardt, Pepe Cerezo, Lyndsey Jones, and Stéphane Mayoux. Specialist advisors and fellow publishers from around the globe will also join throughout the program to help guide the teams through their challenges.

“We want to continue supporting publishers of all sizes in building a sustainable future, especially around growing their reader revenue. The Table stakes program puts the focus on audiences, which anchor the organization on the reader, helping them create a differentiated experience. Wan-Ifra’s audience-first methodologies have been transformational for many European publishers, and we’re thrilled to see the program continue to grow,” commented Camila Samilian, program manager, News & Publishing Partnerships, Google News Initiative.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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