Wan-Ifra announces for publishers participating in Table Stakes Europe program

New edition of Table Stakes Europe features 24 teams from 12 countries

Wan-Ifra announcing the 24 publishers who will participate in the third round of the Table Stakes Europe program
Wan-Ifra announcing the 24 publishers who will participate in the third round of the Table Stakes Europe program

Wan-Ifra announces the 24 publishers who will participate in the third round of the Table Stakes Europe program. They join an active community of over 200 people across 35 news organizations who have taken part in the previous editions of the performance-driven change initiative in Europe.

The Table Stakes Europe program teaches change management skills to people working in news organizations. Participants in Table Stakes undertake specific and significant change management initiatives, including diversifying their revenue streams, embracing new digital platforms, and expanding the audiences they serve.

Each publisher participating in this new edition of Table Stakes Europe has appointed multidisciplinary teams that will embark on a 12-month program designed to address a self-identified challenge facing their business.

Publishers identified over 25 different audience groups in the latest edition, ranging from families and teachers to sports fans and foodies. Once identified, they began creating various products for each audience. Nordkurier, for example, found great success with their Heimweh newsletter, targeting emigrants who were still connected to the area, and after less than a year from its launch, has over 4,200 subscribers. Likewise, NWZ created a newsletter for families that was launched in June, which now has over 3,000 subscribers and serves as a driver for digital subscriptions on their website.

Wan-Ifra’s audience-first methodologies being transformational for many European publishers 

The audiences-first methodology behind Table Stakes can be applied to any publisher, regardless of their market size, subscription model, or current digital transformation stage. We have documented the journeys of many of the participating publishers, including the report on the first edition of Table Stakes Europe and now the newly released report on teams from the latest round. You can find both reports here.

“Many accelerators do a good job of conveying techniques to drive funnel results. Table Stakes Europe, in contrast, has a much deeper, more profound, and crucially, more sustainable impact on participating companies. All of this is empirically supported by publishers who have participated in Table Stakes and other programs that have consistently outperformed others who have not done Table Stakes in those other programs. Techniques do not transform enterprises, but Table Stakes Europe does that,” said Vincent Peyrègne, chief executive officer, Wan-Ifra.

Table Stakes Europe is supported by the Google News Initiative Digital Growth Program. Table Stakes architect Doug Smith will lead the program alongside a team of five expert coaches, including Valérie Arnould, Alexandra Borchardt, Pepe Cerezo, Lyndsey Jones, and Stéphane Mayoux. Specialist advisors and fellow publishers from around the globe will also join throughout the program to help guide the teams through their challenges.

“We want to continue supporting publishers of all sizes in building a sustainable future, especially around growing their reader revenue. The Table stakes program puts the focus on audiences, which anchor the organization on the reader, helping them create a differentiated experience. Wan-Ifra’s audience-first methodologies have been transformational for many European publishers, and we’re thrilled to see the program continue to grow,” commented Camila Samilian, program manager, News & Publishing Partnerships, Google News Initiative.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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