92nd INMA World Congress of News Media

Focuses on leveraging sustainable growth

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INMA
INMA announces 92nd World Congress of News Media. Photo INMA

The 92nd annual INMA World Congress of News Media will be held 5-26 May and will explore how to leverage growth from the emerging news media playbook that sustains journalism, locks in transformation gains, and builds on differentiating value propositions amid a changing consumer landscape.

Conducted across 20+ hours of programming and featuring the global news industry’s premium case studies and aspirational keynotes, the INMA World Congress of News Media will focus on seven areas –

  • The emerging trends in news media.
  • The maturing data organization.
  • Bundling new value as subscription models evolve.
  • What we sell and how we sell it.
  • How product mindsets are lifting results.
  • Newsrooms and the bridge to the business of news.
  • The growth path ahead for news media.

The INMA World Congress is annually considered the news industry’s best executive-level briefing on trends and best practices. Thousands of World Congress alumni have come away with insights, ideas, benchmarks, and inspiration across the news media business. The first 20 speakers have been announced, with more being added in the coming weeks.

Held virtually for the third year, the INMA World Congress will explore each of the core value drivers and then look across those drivers at the opportunities that are emerging, including answering questions like – What should the c-suite prioritise? How do allocate resources that scale? What does success look like? What to build versus what to buy? When to lead and when to follow? How to bolster your mission? How do acquire and retain talent? When to gather as a team and when to stay home?

In addition to executive briefings by INMA initiative leads, the World Congress features case studies from Bild Group, Condé Nast, The Economist, Gannett, USA Today Network, Infoglobo, Jagran New Media, La Nación, News UK, Nine, Schibsted, Times Internet, and Torstar, among others. Additional case studies and Congress keynotes will be announced soon.

The INMA World Congress includes key supporters such as the Google News Initiative, Meta Journalism Project, BlueConic, Piano, Ring Publishing, Stibo DX, Viafoura, and MPP Global Solutions.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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