92nd INMA World Congress of News Media

Focuses on leveraging sustainable growth

INMA announces 92nd World Congress of News Media. Photo INMA

The 92nd annual INMA World Congress of News Media will be held 5-26 May and will explore how to leverage growth from the emerging news media playbook that sustains journalism, locks in transformation gains, and builds on differentiating value propositions amid a changing consumer landscape.

Conducted across 20+ hours of programming and featuring the global news industry’s premium case studies and aspirational keynotes, the INMA World Congress of News Media will focus on seven areas –

  • The emerging trends in news media.
  • The maturing data organization.
  • Bundling new value as subscription models evolve.
  • What we sell and how we sell it.
  • How product mindsets are lifting results.
  • Newsrooms and the bridge to the business of news.
  • The growth path ahead for news media.

The INMA World Congress is annually considered the news industry’s best executive-level briefing on trends and best practices. Thousands of World Congress alumni have come away with insights, ideas, benchmarks, and inspiration across the news media business. The first 20 speakers have been announced, with more being added in the coming weeks.

Held virtually for the third year, the INMA World Congress will explore each of the core value drivers and then look across those drivers at the opportunities that are emerging, including answering questions like – What should the c-suite prioritise? How do allocate resources that scale? What does success look like? What to build versus what to buy? When to lead and when to follow? How to bolster your mission? How do acquire and retain talent? When to gather as a team and when to stay home?

In addition to executive briefings by INMA initiative leads, the World Congress features case studies from Bild Group, Condé Nast, The Economist, Gannett, USA Today Network, Infoglobo, Jagran New Media, La Nación, News UK, Nine, Schibsted, Times Internet, and Torstar, among others. Additional case studies and Congress keynotes will be announced soon.

The INMA World Congress includes key supporters such as the Google News Initiative, Meta Journalism Project, BlueConic, Piano, Ring Publishing, Stibo DX, Viafoura, and MPP Global Solutions.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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