Jaipur Literature Festival goes hybrid in 2022

Literary marathon to run both on-ground & online

248
Jaipur Literature Festival
Photo Jaipur Literature Festival

The annual Jaipur Literature Festival will be back at its cherished home – Jaipur – in a hybrid avatar with both its on-ground magnificence as well as its nifty virtual presence. The hybrid version will enable a larger audience to access the Festival offerings, reaching out to book-lovers across continents. Recently Teamwork Arts, the Festival producer, announced the dates for its landmark 15th edition, setting them between 28 January – 6 February 2022. 

2022 heralds new beginnings when the Festival will combine the cautious optimism of a post-pandemic world along with the sheer joy that books can bring – both online & on-ground. The Festival will represent all Indian national languages and multiple foreign languages too with over 300 hours of programming with and over 250 speakers.

The Festival will run on-ground from 28 January to 1 February 2022 and the virtual sessions will go live from 28 January to 6 February with an extended online experience. For over a decade, Jaipur has played host to the annual Jaipur Literature Festival, dubbed the ‘greatest literary show on Earth’, a haven for literature lovers and festival-goers alike.  After a much successful virtual edition of the Festival last year, with over 10 million views worldwide, the 2022 edition will introduce the audience to the brand new and ‘super’ hybrid version at a spanking new venue with an enhanced experience and facilities. The Festival will be organized at Hotel Clarks Amber, Jaipur with added facilities to accommodate footfalls and will follow Covid-19 safety protocols as per government guidelines.

This hybrid literary extravaganza will showcase a plethora of themes and writers curated specially for audiences across the world, offering an immersive experience of literature, discourse, musical performances, art installations, merchandise, local cuisine, and more. In its milestone hybrid edition, the Festival aims to be even wider in its reach and longer in duration, covering 10 days. 

The first list of 15 speakers released recently includes Indian poet and author of the latest Women Who Wear Only Themselves Arundhathi Subramaniam; Delhi-based vascular and endovascular surgeon, writer, and director of the Vascular Cath Lab at Sir Ganga Ram hospital Dr Ambarish Satwik; eminent art critic, art historian B N Goswamy; senior fellow at the Hudson Institute and the Wilfried Martens Centre for European Studies, former Portuguese politician and author Bruno Maçães; bioarchaeologist and field archaeologist specializing in the Viking Age, Viking women and Rapa Nui Dr Cat Jarman; 2021 Booker Prize winner for his novel The Promise Damon Galgut; Australian author and 2003 Booker Prize winner for his debut novel Vernon God Little DBC Pierre; Indian-born British writer, playwright, and screenwriter Farrukh Dhondy.

The list continues with National Book Award-winning author and 2002 Pulitzer Prize for Fiction finalist Jonathan Franzen; author of several critically acclaimed novels, including The Miniaturist and Kalkatta and a collection of stories titled The Japanese Wife Kunal Basu; academic and author of Cultivating Democracy: Politics and Citizenship in Agrarian India Mukulika Banerjee; member of parliament and author Dr Shashi Tharoor; debutant novelist of the latest Equations Shivani Sibal;  historian and author of three acclaimed books, Sixteen Stormy Days, Imperial Sovereignty and Local Politics and the latest Nehru: The Debates that Defined India Tripurdaman Singh;  historian and the author of four acclaimed books, with his latest being Savarkar: A Contested Legacy, 1924-1966 Vikram Sampath.

Namita Gokhale, writer, publisher, and co-director of the Jaipur Literature Festival, said, “January 2022 will see the much-awaited return of our physical festival, as well as a stellar virtual version. We look forward to the joys of welcoming book lovers and friends from the literary community. The intense pleasures of shared energies and real-time conversations will be further enhanced by the infinite possibilities of digital connectivity across continents and time zones. We are delighted to welcome writers from far and near, including Bruno Maçães, Arundhathi Subramaniam, Mukulika Banerjee, Shashi Tharoor, Tripurdaman Singh, and Vikram Sampath. Our programming will as ever present a spectrum of literary delights while remaining rooted in the rich diversity of Indian writing and culture. Watch out for the Maha-Kumbh of literature, where the world visits Jaipur and Jaipur visits the world!”

William Dalrymple, writer, historian, and co-director of the Jaipur Literature Festival, said, “I am completely thrilled that our beloved literature festival is returning to Jaipur after a spell online due to the pandemic. We are coming back with a truly spectacular line-up of literary superstars from across the world. In fiction, we have this year’s Booker winner, the great Damon Galgut, his predecessor DBC Pierre, Pulitzer finalist Jonathan Franzen. It’s going to be utterly magnificent and we look forward to seeing you in Jaipur from 28 January.”

Sanjoy K Roy, managing director of Teamwork Arts, who produce the Jaipur Literature Festival, said, “There has never been a more powerful feast of literature, discourse & camaraderie than the annual Jaipur Literature Festival. This year’s hybrid version will enable a much larger audience to access the Festival offerings, reaching out to people across continents. Teamwork Arts invites book-lovers to be a part of this milestone Festival in its newest avatar.”

The Festival will include its B2B arm, Jaipur BookMark (JBM), now in its ninth edition. JBM will continue to bring together a wide range of publishers, literary agents, writers, translators, translation agencies, and booksellers from across the world and give them an opportunity to meet, talk business and listen to major global industry players.

The Jaipur Literature Festival sets literary conversations and dialogue against a cultural backdrop promoting India’s traditional heritage including curated art installations, cultural evenings, and the Jaipur Music Stage, which runs parallel to the Festival.

Registration and access to the online edition of the Festival is free and open to all. Registration to the on ground edition of the Festival will be available from Rs 200 per day. The audience can also purchase delegate packages, which offer a special experience of the Festival and take them on a compelling cultural journey.

In addition to enjoying the literary sessions, audiences will also get to savor the Festival’s signature morning and evening music sessions with performances by leading artists and virtuosos.  The customary Festival merchandise and books by participating authors will be available both at the Festival Bazaar and online on the Jaipur Literature Festival’s official website.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here