Gulf Print & Pack 2021 postponed

New dates announced for the event

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Gulf Print & Pack
Canon stand at Gulf Print & Pack

The organizer of Gulf Print & Pack 2021, Tarsus Group, confirmed new dates for the show, taking place in Dubai, as a result of the ongoing coronavirus/COVID-19 situation. Originally scheduled to take place between 6-8 April, the 2021 edition of the show will now take place from 14-16 December 2021.

Lisa Milburn, managing director of Gulf Print & Pack said, “We have taken the difficult decision to postpone Gulf Print & Pack 2021 due to the impact of coronavirus/COVID-19. Given the vast amount of preparation that goes into our shows, this is not a decision we have taken lightly. However, the health and safety of our exhibitors, visitors, and staff remain our top priority. We have been continuously monitoring developments in the MEA region over the last few months and, working on the advice of our local partners, Dubai World Trade Centre, and listening to feedback from exhibitors, we feel the best course of action is to postpone the show to later in the year when the outbreak has subsided.

“The show is an important catalyst for triggering local business in the MEA region’s commercial and package printing sector, and moving the domestic market forward. Postponing the show to December 2021 allows us to not only meet our commitment to the region’s industry but also the opportunity to deliver an even more ambitious event. Most importantly, the show will play a vital role in driving the economic recovery of the MEA region’s printing industry, along with its supply chain, as we move through the post coronavirus/COVID-19 recovery phase. I urge everyone involved to embrace the opportunity to help our community plan for the future by joining us at the show in December 2021.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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