Kerala Litfest 2022 – 20 to 23 January 2022

On the Beach – The Kerala Literature Festival 2022

Kerala Litfest 2020 Photo KLF | festivals
Kerala Litfest 2019 Photo KLF

The sixth Kerala Literature festival is taking place from 20 to 23 January on the beach at Calicut. (The dates have been changed as of 19 November 2021) The Kerala Litfest 2022 will be a hybrid event with 70% of its sessions being held physically and the rest 30%, virtually. This is a liberal platform for all the arts and to empower writers, thinkers, and artists and thinkers and their audiences to interact in a celebration of liberty and our rights to exercise freedom of thought and expression. The organizers, say, “With the KLF we aim to become a major cultural intervention that helps to liberate the creative potential of the human being.”

The fifth edition of the KLF witnessed a record-breaking footfall of 270,000 readers and enthusiasts across the four days of festival attending sessions conducted by about 500 guest speakers and authors. Described as “The grandest celebration of words, ideas, and stories,” the Kerala Literature Festival has swiftly become one of the largest cultural gatherings in Asia and the largest in South India.

KLF 2022 will host 4 days of discussions on literature and cultural celebrations held across 3 tracks running in parallel streams. Over 300 authors, critics, and speakers will include several Nobel laureates, Booker, and Oscar winners including Arundhati Roy, Shashi Tharoor, Wendy Doniger, Sudhir Kakar, Perumal Murugan, Manu S Pillai, and Devdutt Pattnaik. Confirmation is awaited from Indra Nooyi, Slavoj Zizek, Jeffrey Archer, and several other authors and speakers.

The Kerala Litfest is a cosmopolitan and outward-looking platform with its cultural evenings and curated gastronomical exuberance. There is a pan India flavor to the event with the participation of colleges and institutions across the country and the media presence of print, television, radio, and online.

Editor – The dates of the Kerala Litfest have been pre-poned by the organizers to 20 to 23 January 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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