Hybrid Software partners with Digimarc Corporation

The partnership will drive sustainability in the packaging printing segment

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Hybrid Software partners with Digimarc Corporation
Digimarc’s digital watermarking technique being used for a seamless solution in the automation of brand protection and traceability

Hybrid Software, a global software company focused on innovative prepress and workflow tools for the graphic arts industry, has entered into a partnership with Digimarc Corporation. This agreement positions Hybrid Software as the ideal solution for driving sustainability and efficiency in the packaging printing market.

Combined with Hybrid’s cutting-edge software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.

“Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,” said Patrick Coussement, the company’s managing director. “We look forward to a long relationship with Digimarc and a shared commitment to providing scalable technology for our customers and partners.” 

The industry benefits from the forward-looking partnership

Hybrid and Digimarc have a longstanding history of providing leading technology to the packaging print market. Digimarc Verify has been available to select customers since 2020 in Hybrid Software’s Cloudflow software to allow for error-free inspection of Digimarc digital watermarks within automated workflow processes. 

Digimarc digital watermarks offer covert and overt protection for physical products, packaging, and digital assets, adding a crucial layer that supports brand protection. These digital watermarks are fully compliant with industry standards yet imperceptible to the human eye. Scanning is expedited since the imperceptible watermark is embedded throughout the artwork’s entire surface area. 

Users of Digimarc Verify benefit from an extra level of security due to the integrated robust workflow automation. The margin for error from the creation until the approval cycle is drastically reduced, and expensive printing mistakes will be avoided. Building on the integration already available in Cloudflow, Hybrid Software also plans to add Digimarc support to its Packz pdf editing software enabling applications and detecting digital watermarks during the prepress phase.

SGK, a leading global provider of packaging and brand experiences and trusted partner of Hybrid Software and Digimarc, has implemented new Digimarc functionality in Hybrid’s Cloudflow packaging workflow system across its facilities worldwide. “We believe that our partnership with Hybrid Software and Digimarc directly benefits SGK’s global clients by offering advanced levels of automation and quality control on jobs with Digimarc watermarks,” said Francois Estellon, senior vice president global operations and chief technology officer.

“Our intent is to play a key role in the future development of greater integration of Digimarc watermarking into Hybrid Software solutions, thereby helping the world’s leading brands and retailers accelerate their packaging connectivity and sustainability initiatives.”

Upcoming availabilities in Hybrid Software products

The current integrated version of Digimarc Verify with Cloudflow is available now, offering robust reporting and verification tools. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.

“We are excited to join in this partnership with Hybrid Software,” said Ken Sickles, Digimarc’s chief product officer. “Our organizations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.” 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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