Hybrid Software partners with Digimarc Corporation

The partnership will drive sustainability in the packaging printing segment

Hybrid Software partners with Digimarc Corporation
Digimarc’s digital watermarking technique being used for a seamless solution in the automation of brand protection and traceability

Hybrid Software, a global software company focused on innovative prepress and workflow tools for the graphic arts industry, has entered into a partnership with Digimarc Corporation. This agreement positions Hybrid Software as the ideal solution for driving sustainability and efficiency in the packaging printing market.

Combined with Hybrid’s cutting-edge software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.

“Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,” said Patrick Coussement, the company’s managing director. “We look forward to a long relationship with Digimarc and a shared commitment to providing scalable technology for our customers and partners.” 

The industry benefits from the forward-looking partnership

Hybrid and Digimarc have a longstanding history of providing leading technology to the packaging print market. Digimarc Verify has been available to select customers since 2020 in Hybrid Software’s Cloudflow software to allow for error-free inspection of Digimarc digital watermarks within automated workflow processes. 

Digimarc digital watermarks offer covert and overt protection for physical products, packaging, and digital assets, adding a crucial layer that supports brand protection. These digital watermarks are fully compliant with industry standards yet imperceptible to the human eye. Scanning is expedited since the imperceptible watermark is embedded throughout the artwork’s entire surface area. 

Users of Digimarc Verify benefit from an extra level of security due to the integrated robust workflow automation. The margin for error from the creation until the approval cycle is drastically reduced, and expensive printing mistakes will be avoided. Building on the integration already available in Cloudflow, Hybrid Software also plans to add Digimarc support to its Packz pdf editing software enabling applications and detecting digital watermarks during the prepress phase.

SGK, a leading global provider of packaging and brand experiences and trusted partner of Hybrid Software and Digimarc, has implemented new Digimarc functionality in Hybrid’s Cloudflow packaging workflow system across its facilities worldwide. “We believe that our partnership with Hybrid Software and Digimarc directly benefits SGK’s global clients by offering advanced levels of automation and quality control on jobs with Digimarc watermarks,” said Francois Estellon, senior vice president global operations and chief technology officer.

“Our intent is to play a key role in the future development of greater integration of Digimarc watermarking into Hybrid Software solutions, thereby helping the world’s leading brands and retailers accelerate their packaging connectivity and sustainability initiatives.”

Upcoming availabilities in Hybrid Software products

The current integrated version of Digimarc Verify with Cloudflow is available now, offering robust reporting and verification tools. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.

“We are excited to join in this partnership with Hybrid Software,” said Ken Sickles, Digimarc’s chief product officer. “Our organizations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.” 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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