X-Rite and Pantone color theory online learning

Fundamentals Seminar Series available as interactive online courses

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X-Rite’s Fundamentals Seminar Series focusing on color science and quality control is now available in an online learning format
X-Rite’s Fundamentals Seminar Series focusing on color science and quality control is now available in an online learning format

X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone announced that its popular Fundamentals Seminar Series focusing on color science and quality control is now available in an online learning format. The remote format consists of two courses and features self-paced modules, downloadable course guides, educational videos, product demonstrations, and interactive activities. 

Attendees will learn about color theory and how to measure, control, and communicate color to improve production workflows, reduce waste, and meet sustainability goals. In addition to the virtual format, the seminar will also be held in-person this fall throughout the United States.

“Last year, we announced our first virtual fundamentals seminar series course, the Fundamentals of Color and Appearance. We are excited to announce that the second course, Fundamentals of Instrumentation and Quality Control (FIQC), is now online, too,” said Raj Shah, vice president of Marketing, X-Rite and Pantone. “Together, these courses provide a mix of color theory and practical information to help attendees implement color measurement and quality standards across their workflows and supply chains.”

The Online Fundamentals Seminar is a two-course series with more than 10 hours of video instruction taught by X-Rite color experts. To enhance the remote training experience, attendees have access to a discussion board and a live Q&A with an X-Rite color expert. The seminar is ideal for anyone who works with or specifies color, including quality control professionals, lab technicians, part suppliers, product developers, designers, and manufacturers.

X-Rite Fundamentals Seminar Series courses include —

Fundamentals of Color and Appearance (FOCA), which focuses on color and appearance science. From the physics of color to lighting, spectrophotometers, and color data, this course will teach how to measure, view, and understand color communication and data.

Fundamentals of Instrumentation and Quality Control (FIQC), a hands-on, color quality control workshop using X-Rite instruments and software. Topics include —

  • Creating color standards.
  • Developing appropriate color tolerances.
  • Measuring samples against target colors while analyzing the results.

To register for one or both online seminars, visit https://www.xrite.com/fundamentals-of-instrumentation-and-quality-control-online

https://www.xrite.com/fundamentals-of-color-and-appearance-online

In-person seminar

“In addition to our online offering, we have brought back our in-person training and will conduct the two-day Fundamentals Seminar in a number of locations across the United States. By delivering color education for every learning style, we are able to help attendees improve their color knowledge and ensure their color workflow is the best it can be,” continued Shah. 

The seminar series will be held in Valley Forge, PA, Columbus, OH, Rosemont, IL, Green Bay, WI, and San Jose, CA. To see dates and register for the two-day in-person seminar, visit https://www.xrite.com/categories/training/the-fundamentals-training-series–foca–fiqc-combined

 

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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