X-Rite software update for Spot Color Tone Value – SCTV

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X-Rite software update for Spot Color Tone Value – SCTV

The new eXact SCTV update feature provides tone values that correlate with visual appearance. X-Rite has just announced that its eXact family of handheld spectrophotometers now includes a Spot Color Tone Value (SCTV) feature that supports the latest ISO 20654 standard. The eXact SCTV configuration allows commercial and package printers to verify tone value for spot colors that correlate well with visual appearance. With this latest firmware update to the eXact family, printers will be able to more easily verify both spot and process colors that brands specify using the new standard.

“X-Rite now provides SCTV support across our eXact family, IntelliTrax2 and ColorCert Suite 3.0 process control software, providing customers with the color management and workflow tools required to meet evolving industry standards, better formulate inks and take into account the effect of substrates on color,” said Ray Cheydleur, Printing and Imaging Product Portfolio manager, X-Rite.

What’s new in the eXact family
The software update to eXact enables users to separately configure the tone value formula for spot colors as well as CMYK. Configurations are available for Tone Value, Tone Value Increase (TVI) or dot gain, TVI Table and Print Characteristics. This makes it easier for printers when measuring both spot colors and the process colors used in extended color gamut printing.

A new search function in eXact provides faster and easier access to color standards and apply them to a job. Users can now select a Pantone or a standard from another color library, by name or number. Additional updates are designed to further improve the user experience.

“X-Rite has added functionality for SCTV (Spot Colour Tone Value/ISO 20654) that can create equidistant visual appearance of tints aligned with PDF and Adobe and other creation software,” said Steve Smiley, principle, SmileyColor and Associates LLC. “This allows for common appearance curve for spot color printing and alignment across digital print, proofing, flexo, offset and gravure. The X-Rite solution can be setup to always use traditional Murray-Davies for CMYK and SCTV for spot delivery as shown to the user in a single screen. As our industry is printing more spot and extended gamut work, the addition of SCTV will save time, waste and improve communications from design through print!”

Current customers can download the eXact update at http://www.xrite.com/service-support/downloads/e/exact_firmware_v2_6.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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