Graphica Digital installs HP Indigo 12000 HD digital press

A bigger foothold in digital printing

Graphica Digital installs HP Indigo 12000 HD digital press
Sanjay Sharma, director, Graphica Digital with the newly installed HP Indigo 12000 HD

Strengthening its foothold in digital printing, New Delhi-based Graphica Digital has installed HP Indigo 12000 HD digital press to meet the growing demand for B2 size printing. HP Indigo 12000 HD will allow the company to venture into big-size albums, light packaging in short to medium run lengths, high-end gifting boxes and wedding cards, sheetfed labels, and personalized amateur photo books.

HP Indigo’s liquid electrophotography (LEP) technology, the digital printer delivers crisp linework, attractive images, and smooth vignettes. The press also features a fifth ink station for white ink and spot colors. 

“This color accuracy will allow Graphica Digital to strengthen its position in its core business of printing best-in-class wedding albums across different sizes and specialty printing jobs. This extra color range will allow the company to achieve Pantone emulations, using the only Pantone licensed 6 and 7 color on-press solutions in digital printing,” HP India said.

Graphica Digital on using special colors of HP Indigo

Specific brand colors are sometimes outside the gamut of CMYK. With HP Indigo, there is a possibility of mixing colors off-press, or Pantone licensed spot colors can also be used and matched to any swatch or color sample on specified substrates. 

This ability is unique to digital print and exclusive to HP Indigo which corporates brands can highly leverage, marketing agencies in India and around Delhi NCR at Graphica Digital to satisfy the most color-conscious customers with an accurate, smooth, and consistent look.

Sanjay Sharma, director, Graphica Digital, said, We are extremely pleased with our association with HP for over five years, and our relationship has grown stronger as the HP installations enable us to deliver high-quality printing solutions to our customers.” 

“With HP Indigo 12000 HD Digital Press, we are looking forward to reinventing our business and discovering new dimensions. We offer a wide range of applications for the photo market with this new acquisition, like big-size (b2) wedding albums, personalized amateur photo books, gift boxes, and wedding invites.”

“Having the unique capabilities of this digital press in terms of media versatility, production speed, color gamut, and growing demand for short runs print jobs, we can now easily fulfill the customer needs for light packaging and sheetfed labels to many start-ups, MSME, and local clients. This investment reflects our goal to become India’s first high-quality print service provider, which has an established digital printing facility and offers world-class products at an affordable price,” Gupta added.

A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India, said, Over the last decade, the digital printing industry has undergone a tremendous transformation. With the revolution of HP’s HD digital printing press for the photo and commercial printing industry, our customers can innovate and technologically advance their offerings to meet the market’s evolving needs. We are proud to collaborate with Graphica Digital and hope their trust and faith in HP’s digital technology helps them achieve the highest standard of print quality, which will be their competitive differentiator.”



2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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