Graphica Digital installs HP Indigo 12000 HD digital press

A bigger foothold in digital printing

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Graphica Digital installs HP Indigo 12000 HD digital press
Sanjay Sharma, director, Graphica Digital with the newly installed HP Indigo 12000 HD

Strengthening its foothold in digital printing, New Delhi-based Graphica Digital has installed HP Indigo 12000 HD digital press to meet the growing demand for B2 size printing. HP Indigo 12000 HD will allow the company to venture into big-size albums, light packaging in short to medium run lengths, high-end gifting boxes and wedding cards, sheetfed labels, and personalized amateur photo books.

HP Indigo’s liquid electrophotography (LEP) technology, the digital printer delivers crisp linework, attractive images, and smooth vignettes. The press also features a fifth ink station for white ink and spot colors. 

“This color accuracy will allow Graphica Digital to strengthen its position in its core business of printing best-in-class wedding albums across different sizes and specialty printing jobs. This extra color range will allow the company to achieve Pantone emulations, using the only Pantone licensed 6 and 7 color on-press solutions in digital printing,” HP India said.

Graphica Digital on using special colors of HP Indigo

Specific brand colors are sometimes outside the gamut of CMYK. With HP Indigo, there is a possibility of mixing colors off-press, or Pantone licensed spot colors can also be used and matched to any swatch or color sample on specified substrates. 

This ability is unique to digital print and exclusive to HP Indigo which corporates brands can highly leverage, marketing agencies in India and around Delhi NCR at Graphica Digital to satisfy the most color-conscious customers with an accurate, smooth, and consistent look.

Sanjay Sharma, director, Graphica Digital, said, We are extremely pleased with our association with HP for over five years, and our relationship has grown stronger as the HP installations enable us to deliver high-quality printing solutions to our customers.” 

“With HP Indigo 12000 HD Digital Press, we are looking forward to reinventing our business and discovering new dimensions. We offer a wide range of applications for the photo market with this new acquisition, like big-size (b2) wedding albums, personalized amateur photo books, gift boxes, and wedding invites.”

“Having the unique capabilities of this digital press in terms of media versatility, production speed, color gamut, and growing demand for short runs print jobs, we can now easily fulfill the customer needs for light packaging and sheetfed labels to many start-ups, MSME, and local clients. This investment reflects our goal to become India’s first high-quality print service provider, which has an established digital printing facility and offers world-class products at an affordable price,” Gupta added.

A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India, said, Over the last decade, the digital printing industry has undergone a tremendous transformation. With the revolution of HP’s HD digital printing press for the photo and commercial printing industry, our customers can innovate and technologically advance their offerings to meet the market’s evolving needs. We are proud to collaborate with Graphica Digital and hope their trust and faith in HP’s digital technology helps them achieve the highest standard of print quality, which will be their competitive differentiator.”

 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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