Comscore launches Plan Metrix Multi-Platform in India

Plan Metrix solution can help to achieve better ROI

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Comscore Plan Metrix Multi-Platform reports
Comscore Plan Metrix Multi-Platform reports

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, and demographics for a unified digital view

Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons. 

Plan Metrix taps into Comscore’s strategic partnership with Kantar, allowing both companies to provide an enhanced digital media planning service to their clients. The product combines best-in-class New Indian Consumer survey (NICS) data from Kantar with MMX Multi-Platform digital measurement from Comscore. 

Kantar & Comscore collaborated to create a data fusion-based product

“As audiences increasingly gravitate towards the digital medium, it has become imperative for brands to sharpen their online targeting, to reach the right audiences. Kantar’s New Indian Consumer Survey (NICS) offers an unmatched profiling of audience segments on demographic, lifestyle, and product usage characteristics.

Puneet Avasthi, Director, Specialist Business, Insights Division at Kantar
Puneet Avasthi, Director, Specialist Business, Insights Division at Kantar

Kantar and Comscore have come together to create a data fusion-based product which combines Kantar’s NICS and Comscore’s MMX Multi-Platform to provide a holistic and comprehensive view of digital audiences for sharper profiling and targeting” said Puneet Avasthi, Director, Specialist Business, Insights Division at Kantar. 

Plan Metrix reports more than 300 different attributes in India across various lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food & beverage, health, home & living, retail & apparel, sports & leisure, travel, and more.  

“We are delighted to introduce Comscore Plan Metrix Multi-Platform in India, giving our clients more advanced audience segments that are better aligned with how digital media is analyzed and planned today,” said Joris Goossens EVP APAC and EMEA, at Comscore. “Our global partnership with Kantar has already had a massive impact, and now as we move forward in this key market, we are confident we will be able to enhance our client’s consumer targeting and digital media planning capabilities.” 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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