Comscore’s new state-level clusters for digital audience measurement data
Comscoreannounced that its long-term client, The New Indian Express Group (ENPL), has taken the opportunity to subscribe to the new state-level clusters for digital audience measurement in India.
ENPL has leveraged Comscore’s digital audience measurement data since 2017, and this new multi-year deal marks a strengthening of that partnership. This addition to the existing Comscore solution allows ENPL to understand multi-platform audiences beyond the country level, enabling them to connect with brands at a regional level. Clusters such as Tamil Nadu, Karnataka, and Maharashtra & Goa particularly align with ENPL’s strong presence in South India and will provide invaluable insights into their audiences.
Gavane commenting on Comscore & ENPL’s partnership
“The New Indian Express Group is one of the leading publishers from South India, with a pan India network. This partnership will help them differentiate themselves and drive their business goals,” said Kedar Gavane, SVP Sales & Partnerships, APAC, Comscore.
“State-level cluster data helps us leverage our strong presence in South India & connect with brands who are interested in regional campaigns.” said Lakshmi Menon, CEO, ENPL, “This data is an important part of our plans to grow our business in the coming years.”
New state-level clusters for India, launched in February 2021, unlocked new opportunities for publishers, advertisers, and agencies across India for a deeper understanding of their audiences based on their location in 16 state clusters across India.
In 2024, we are looking at full recovery and growth-led investment in Indian printing
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.
India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.
India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.
