Comscore announced ENPL’s subscription for the new state-level clusters

Comscore & ENPL partnered together to drive their business goals

Comscore and ENPL
Comscore’s new state-level clusters for digital audience measurement data

Comscore announced that its long-term client, The New Indian Express Group (ENPL), has taken the opportunity to subscribe to the new state-level clusters for digital audience measurement in India.

ENPL has leveraged Comscore’s digital audience measurement data since 2017, and this new multi-year deal marks a strengthening of that partnership. This addition to the existing Comscore solution allows ENPL to understand multi-platform audiences beyond the country level, enabling them to connect with brands at a regional level. Clusters such as Tamil Nadu, Karnataka, and Maharashtra & Goa particularly align with ENPL’s strong presence in South India and will provide invaluable insights into their audiences. 

Gavane commenting on Comscore & ENPL’s partnership 

“The New Indian Express Group is one of the leading publishers from South India, with a pan India network. This partnership will help them differentiate themselves and drive their business goals,” said Kedar Gavane, SVP Sales & Partnerships, APAC, Comscore.

State-level cluster data helps us leverage our strong presence in South India & connect with brands who are interested in regional campaigns.” said Lakshmi Menon, CEO, ENPL, “This data is an important part of our plans to grow our business in the coming years.” 

New state-level clusters for India, launched in February 2021, unlocked new opportunities for publishers, advertisers, and agencies across India for a deeper understanding of their audiences based on their location in 16 state clusters across India. 

For more information about Comscore’s digital audience measurement suite and these new audience clusters available now, please contact us.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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