S Media Solution installs greener HP latex 3200

HP latex 3200 offers high resolution with high speed

HP Latex 3200 3.2-meter roll-to-roll large format printer
HP Latex 3200 3.2-meter roll-to-roll large format printer

Insight Print Communication has recently installed a mid-volume HP Latex 3200 at S Media Solution, Chennai. The HP Latex 3200 is a 3.2-meter roll-to-roll machine with seven inks cartridges cyan, magenta, light cyan, light magenta, yellow, black, optimizer. This printer is competent to deliver print on a wide variety of media, offering versatility to the customers.

HP latex inks, along with an optimizer that instantly fixes pigments on the surface of prints, have qualified certifications that meet some of the world’s most rigorous and comprehensive standards. In addition, HP Latex inks are the only large format inks to get Ecologo certifications and emit no VOCs

HP Latex 3200 has a resolution of 1200 dpi, which gives high image quality with high speed. Various printing modes offer speeds ranging from 27sqm/hr for high saturation backlit to 180sqm/hr for billboards. The printer is designed to handle production peaks; it is horsepower for dedicated application production with a bulk ink system of 5 liters. 

Saravanan speaks about the qualities of HP Latex 3200 printer

“For print service providers, investing in cleaner, greener technology can help win new business while transitioning to the new normal. HP Latex printers and water-based HP Latex inks have transformed our offerings, both in terms of what we can offer to our customers and our workspaces,” said Saravanan

“We did a detailed study of various options in the market and found HP Latex 3200 gives us the most competitive advantages. Our relationship with Insight and their service support gave us more confidence to go ahead with our decision. “Saravanan added. 

HP Latex 3200 can also print two rolls simultaneously with double side blockout and double side backlit options. Optional ink collector kit enables PSPs to print on porous media such as textile and mesh. Automatic maintenance makes life easy and saves time and money as no daily printhead maintenance is needed. 

HP Dynamic Swath Alignment OMAS technology suppresses banding; gives smooth transitions and sharp image quality. In addition, it reduces media wastage with HP Latex media saver up to 1 linear meter. 

This printer gives versatility to PSPs to produce a range of diverse applications. In addition, HP Print Beat, Printer Status Beacon, and HP Latex Mobile allow PSPs to track the printing record off the site,” said Ajay Aggarwal, MD & CEO of Insight Print Communication. 

George, Director at Insight Print Communication, said, “HP Latex 3200 gives high-quality latex printing at higher speed width up to 3.2 meters. Gradually all the brands are moving to sustainable solutions; Latex being the greenest platform helps print service providers to meet the demand by corporates.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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