S Media Solution installs greener HP latex 3200

HP latex 3200 offers high resolution with high speed

HP Latex 3200 3.2-meter roll-to-roll large format printer
HP Latex 3200 3.2-meter roll-to-roll large format printer

Insight Print Communication has recently installed a mid-volume HP Latex 3200 at S Media Solution, Chennai. The HP Latex 3200 is a 3.2-meter roll-to-roll machine with seven inks cartridges cyan, magenta, light cyan, light magenta, yellow, black, optimizer. This printer is competent to deliver print on a wide variety of media, offering versatility to the customers.

HP latex inks, along with an optimizer that instantly fixes pigments on the surface of prints, have qualified certifications that meet some of the world’s most rigorous and comprehensive standards. In addition, HP Latex inks are the only large format inks to get Ecologo certifications and emit no VOCs

HP Latex 3200 has a resolution of 1200 dpi, which gives high image quality with high speed. Various printing modes offer speeds ranging from 27sqm/hr for high saturation backlit to 180sqm/hr for billboards. The printer is designed to handle production peaks; it is horsepower for dedicated application production with a bulk ink system of 5 liters. 

Saravanan speaks about the qualities of HP Latex 3200 printer

“For print service providers, investing in cleaner, greener technology can help win new business while transitioning to the new normal. HP Latex printers and water-based HP Latex inks have transformed our offerings, both in terms of what we can offer to our customers and our workspaces,” said Saravanan

“We did a detailed study of various options in the market and found HP Latex 3200 gives us the most competitive advantages. Our relationship with Insight and their service support gave us more confidence to go ahead with our decision. “Saravanan added. 

HP Latex 3200 can also print two rolls simultaneously with double side blockout and double side backlit options. Optional ink collector kit enables PSPs to print on porous media such as textile and mesh. Automatic maintenance makes life easy and saves time and money as no daily printhead maintenance is needed. 

HP Dynamic Swath Alignment OMAS technology suppresses banding; gives smooth transitions and sharp image quality. In addition, it reduces media wastage with HP Latex media saver up to 1 linear meter. 

This printer gives versatility to PSPs to produce a range of diverse applications. In addition, HP Print Beat, Printer Status Beacon, and HP Latex Mobile allow PSPs to track the printing record off the site,” said Ajay Aggarwal, MD & CEO of Insight Print Communication. 

George, Director at Insight Print Communication, said, “HP Latex 3200 gives high-quality latex printing at higher speed width up to 3.2 meters. Gradually all the brands are moving to sustainable solutions; Latex being the greenest platform helps print service providers to meet the demand by corporates.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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