HP showcased its technologies and solutions for the indoor and outdoor signage market at the Media Expo 2016 held from 15 to 17 January in Mumbai. On display was the portfolio of Latex printers which comprised the HP Latex 300 printer series; HP Latex 310, HP Latex 330 and HP Latex 360 printers and the new HP Latex 3100, which is being showcased for the first time in the country. Moreover, there were application stations displaying various applications printed on different media with HP Latex printers including wall art, vehicle wraps, backlit graphics, point-of-sale displays, roll-up banners, applications printed on reflective media and other indoor and retail applications.
“Awareness about the Latex technology has increased significantly in India in recent years and that is why the adoption rate has also seen a robust growth in recent past, especially in the last couple of years,” said Winnie Kwok, regional category manager, HP large format production and industrial graphic solutions business, Asia Pacific and Japan at HP. “The new HP Latex 3100 printer further establishes HP’s industrial Latex portfolio, delivering a new level of productivity and operational efficiency to help our customers fulfil even the most demanding highvolume sign and display print jobs.”
With Latex 3100, HP is addressing these challenges to better meet the various production needs of sign and display print service providers with the new 3.2-metre (126-inch) printer. HP Latex 3100 can print at speeds up to 77 square metres an hour (830 square feet an hour). According to Kwok, more than 30,000 HP Latex printers have been shipped worldwide and more than 3.8 billion square feet printed with HP Latex inks. HP expects the number of HP Latex printed pages to triple by 2016. These latex-printed pages will grow rapidly while the number of solvent-printed pages simultaneously declines by as much as 33%.
Reduction in time to market and the increase in number of campaigns with shorter turnaround time for the print service providers makes digital the most suitable printing process. “I have interactions with lot of small as well as big customers here at Media Expo and the common theme that emerged was that printers want to try new technologies and change the way they operate,” said Kwok. From the DesignJet standpoint, the company demonstrated the HP PageWide XL 5000 multi-function printer and HP DesignJet D5800 production printer.
“With the PageWide XL 5000 we are addressing a certain category of printers who are conscious of a certain price point. This device can scan, copy and print on the same engine,” said Devang Karia, country manager, large format design, GSB, HP India. PageWide XL 5000 provides small to medium-sized reprographic houses and enterprise mid-volume technical document production at up to 14 D/A1-size prints a minute.
“The new HP Latex 3100 printer further establishes HP’s industrial Latex portfolio, delivering a new level of productivity and operational efficiency to help our customers fulfil even the most demanding high-volume sign and display print jobs.”
