Color-Logic simplifies metallic variable data printing

Color-Logic software eliminates the extra labor cost for variable data printing

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Color-Logic
Variable Data Beer Label with Automated Color-Logic White Ink Mask

Digital printing is rapidly gaining market share worldwide often because digital presses can easily print variable data. Many printers choose digital presses because of their ability to print variable data easily. And now, with Color-Logic, the variable data benefits of the latest presses are available when printing with white ink or toner on the metallic stock.

Geeves commenting on the Color-Logic white ink mask

Commenting on the use of white ink on a metallic substrate, the company’s Director of Sales and Marketing Mark Geeves said: “Working with white ink or toner on a metallic substrate requires that the graphic designer or prepress operator prepare a white ink mask as part of the digital file set. With digital variable data printing, each page requires a unique white ink mask. Except with Color-Logic! The proprietary Color-Logic software automatically creates each different white ink mask, eliminating the extra labor, and making the labor cost of variable data printing on metallic substrate no more expensive than on conventional substrate.”

Discussing the financial implications for digital printers, Geeves continued: “When used to prepare files for printing variable data jobs on digital presses, Color-Logic is a real game-changer. Metallic variable data printing on presses with white ink/toner and a RIP that supports the Color-Logic file format opens up an entirely new value proposition for licensed Color-Logic printers and their clients. To assist current Color-Logic technology partners and dealers, we recently developed a video showing how quickly and easily metallic variable data files can be prepared using Adobe Illustrator and the Color-Logic design suite palettes. We make available the artwork and sample data sets so Color-Logic licensees can produce the files themselves to show their clients.”

The company develops color communication systems and software toolsets for a variety of special effect printing applications. The company provides brand owners, product managers, corporations, and their advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results.

Its decorative effects utilize printers and designers’ existing workflows, yielding dynamic results without using special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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