Color-Logic simplifies metallic variable data printing

Color-Logic software eliminates the extra labor cost for variable data printing

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Color-Logic
Variable Data Beer Label with Automated Color-Logic White Ink Mask

Digital printing is rapidly gaining market share worldwide often because digital presses can easily print variable data. Many printers choose digital presses because of their ability to print variable data easily. And now, with Color-Logic, the variable data benefits of the latest presses are available when printing with white ink or toner on the metallic stock.

Geeves commenting on the Color-Logic white ink mask

Commenting on the use of white ink on a metallic substrate, the company’s Director of Sales and Marketing Mark Geeves said: “Working with white ink or toner on a metallic substrate requires that the graphic designer or prepress operator prepare a white ink mask as part of the digital file set. With digital variable data printing, each page requires a unique white ink mask. Except with Color-Logic! The proprietary Color-Logic software automatically creates each different white ink mask, eliminating the extra labor, and making the labor cost of variable data printing on metallic substrate no more expensive than on conventional substrate.”

Discussing the financial implications for digital printers, Geeves continued: “When used to prepare files for printing variable data jobs on digital presses, Color-Logic is a real game-changer. Metallic variable data printing on presses with white ink/toner and a RIP that supports the Color-Logic file format opens up an entirely new value proposition for licensed Color-Logic printers and their clients. To assist current Color-Logic technology partners and dealers, we recently developed a video showing how quickly and easily metallic variable data files can be prepared using Adobe Illustrator and the Color-Logic design suite palettes. We make available the artwork and sample data sets so Color-Logic licensees can produce the files themselves to show their clients.”

The company develops color communication systems and software toolsets for a variety of special effect printing applications. The company provides brand owners, product managers, corporations, and their advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results.

Its decorative effects utilize printers and designers’ existing workflows, yielding dynamic results without using special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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