PrintCity Alliance exhibiting on eco-friendly packaging at virtual drupa

Two web sessions at different timings will be hosted by PrintCity at drupa

PrintCity exhibiting at virtual drupa
Virtual.drupa Exhibition

The PrintCity Alliance will be exhibiting at virtual drupa in April with a focus on premium eco-friendly packaging. This subject is gaining significance worldwide and will be addressed in two web sessions hosted by the Alliance.

Drupa and PrintCity: A partnership with a long tradition

The Alliance members met for the first time at drupa in 2000 under the slogan “Connection of Competence.” Since then, they have developed a close and productive partnership. Last year, their 20th-anniversary celebration at drupa 2020 had to be canceled.

PrintCity Alliance
Rainer Kuhn, Managing Director of PrintCity Alliance

“We’re very pleased drupa is still taking place, at least virtually! We hope visitors respond positively to the new online format, and we’re optimistic that the web sessions will be well attended”, says Rainer Kuhn, Managing Director, expressing the aims of the Alliance and its members for the event.

New Better Human samples

PrintCity Alliance
Samples of the better human concept

The broad-based Better Human project has been extended and demonstrates how environmental goals can be reconciled with highly finished premium packaging. The new samples are again based on a plastic-free design and incorporate sustainable, recyclable products (substrates, inks, varnishes, iriodines, thin layer decorations). They were produced using energy-efficient UV LED technology.

Web sessions on eco-friendly premium packaging

The two web sessions, both with identical content, will be held on 21 April (8:40 a.m. -9:40 a.m. CET) and 22 April (4:40 p.m. -5:40 p.m. CET) in English. The times were selected to give interested participants from all over the world a chance to attend the session.

Members participating in virtual drupa

IST Metz (UV curing systems), Leonhard Kurz (hot stamping, cold and digital transfer applications, holograms), Metsä Board (premium lightweight folding boxboard, food service paperboard, and white kraft liner made from new fiber), Weilburger Graphics (varnishes, adhesives, and water-based flexo inks).

Additionally involved in the Better Human project: Kama (embossing, cutting, gluing), Merck (special effect pigments), Zeller+Gmelin (UV inks and coatings).


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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