Heidelberg’s digital ecosystem – ‘Heidelberg Plus’

Integrated print shop management to be unveiled at China Print in May

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The Heidelberg Plus digital ecosystem Image Heidelberg
The Heidelberg Plus digital ecosystem Image Heidelberg

Heidelberg Plus is taking the digitization of the company’s customer relationships to the next level by incorporating useful value-added services, according to a press release on 13 April 2021. The company combines all elements of the Heidelberg ecosystem in its new ‘Heidelberg Plus’ digital customer portal. ‘Plus’ includes everything from Internet presence with website and eShop to various performance report, monitoring, and service applications in the production sector and access to instructional videos plus white papers covering technical aspects and applications.

Developments in cloud technology, IoT, big data, and AI have created new possibilities that Heidelberg will systematically harness to offer customers further added value. Examples include developing the first AI-based applications to advise them interactively on optimizing their operations, with the company leveraging and supplying its big data expertise. In the future, customers will be able to access the entire digital world at Heidelberg using a single sign-in.

“Digitized customer relationships coupled with attractive added-value services are the key to establishing collaborative business relationships with customers in our digital world. Our aim is for the Heidelberg Plus ecosystem to simplify the way we work with our customers and offer them more added value,” explains Ludwig Allgoewer, head of Sales and Marketing at Heidelberg.

Heidelberg Plus
The new Heidelberg Plus branding for its ecosytem Image Heidelberg

Heidelberg is thus combining existing applications with new services for customers. In the future, a single point of access is all users will need for a complete overview of all information and tools, networked functions, and the entire Heidelberg service portfolio. This will make it quick and easy to obtain information, purchase items (eShop), and monitor operations. Over 1,600 print shops already use Heidelberg Assistant (HDA) to access their production data. To obtain the relevant services, they need to be registered or have purchased specific services (e.g., Maintenance Manager) as a contract customer.

“What is already impressing users more than anything is the option of using mobile devices to monitor machine operation, purchase consumables, or create service tickets. Regular HDA users range from large businesses with sites located in dozens of different countries to SMEs with just one site,” says Allgoewer, summarizing the benefits. “Key elements of the ecosystem such as HDA and the eShop have already developed very encouragingly. By merging these and other existing applications, and also integrating new ones, we will further enhance the benefits for our customers,” he adds.

The company will soon be unveiling the new Heidelberg Plus ecosystem to the public – at the China Print trade show this summer. It will then showcase it at the Print Media Centers in Germany, the United States, Japan, and Brazil in the fall.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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