Prof Kamal Chopra becomes first Indian to head World Print & Communication Forum (WPCF)

Says experience of chairing AIFMP will help in WPCF

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wpcf
Prof Kamal Chopra becomes first Indian to head World Print & Communication Forum (WPCF)

In a special first for the country, Prof Kamal Mohan Chopra has been appointed as the chairman of the World Print & Communication Forum (WPCF). On 8 December 2020, he took over the reins from the past president, Michael Mikken (USA). Speaking on the occasion, Raveendra Joshi, former president of AIFMP, said, “It is a proud moment for the nation and its printing industry, as for the first time an Indian will run this international organization.”

Headquartered in Brussels, Belgium, the WPCF is a collaborative platform for the world’s major transnational and national printing associations to work together, promote the development and prosperity of the global printing industry. WPCF also facilitates and encourages communication with other parts of the print value chain to further develop the print and communication market through international and cross-industry collaboration and knowledge sharing. The WPCF was officially founded in 2004 as a result of an initiative supported by the world’s major transnational and national printing associations. The founding members of the WPCF were Conlatingraf, representing South America; Intergraf, representing European interests; PIA, the Printing Industries of America for the North American continent; and national associations from Australia, China, Hong Kong, India, Japan, and South Africa.

Having chaired All India Federation of Master Printers (AIFMP) India’s highest printing federation twice, Prof Chopra (72) is ready for the new test. “It is a proud moment for me and altogether a new challenge as well,” he said. He further added, “It’s a huge honor that can be bestowed upon an individual, having experienced chairing at AIFMP has given me some valuable experience. I hope it will prove to be beneficial for me in WPCF as well.”

The owner of one of the top printing presses – Foil Printers in Ludhiana, Chopra has been a jack of all trades in the printing industry. He is an inspirational figure for everyone, not only in the printing industry, but in general as well. Having been an honorary professor in three international universities and Governor’s nominee in the board of a national university, his life has been penned down in his biographies, namely “Life in Print” and “Imprint of a Printer,” releasing shortly. These books detail his journey from humble beginnings to rare honors like ‘President of India Award’ and ‘Hon. Professor at world’s leading printing institute in China.’

“The feeling of being the first Indian to reach this level is unmatchable. I hope this will bring more opportunities for Indians in this industry at this level. I will try my best to be a good representative for the nation and work sincerely towards the responsibility assigned to me,” concluded Prof Chopra.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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