f:mp. and drupa offer hybrid solutions for business restart

Print & Digital Convention to be staged in June 2021

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drupa
f:mp. and drupa offer hybrid solutions for business restart

The congress trade fair Print & Digital Convention (PDC), which was successfully positioned by the Fachverband Medienproduktion (f:mp.) in cooperation with Messe Düsseldorf, enters the next round. The organizers of PDC are planning the next staging for June 2021 considering an expected positive development of the pandemic.

The concept – to present solutions for combining classic print communication with the means of state-of-the-art digital and online strategies in practical applications – offers orientation, perspectives, and new hope for future-oriented business planning.

Travel restrictions have reduced live events and business contacts to a minimum. Customer relations are largely focused on digital communication – the industry is longing for physical touchpoints, personal networking, interpersonal exchange.

The Print & Digital Convention has exactly this goal: As a platform for business engineering and personal exchange, the congress fair has been able to establish a very good reputation. Its success is based on the optimal integration of visitors and exhibitors through the presentation of innovative technologies in highlight projects, which not only showcase individual machines or tools, but also demonstrate complete solutions based on the requirements of practical applications. “The Congress & Convention format offers high-caliber knowledge transfer for exhibitors and visitors and fulfills the industry’s desire for intensive industry and community networking and a presence format that remains irreplaceable despite all the enrichment provided by digital formats,” confirms Sabine Geldermann, project director Print Technologies at Messe Düsseldorf. “Especially after the cancellation of drupa, the world’s leading trade fair for print technologies, we are pleased to be able to offer a successful in-person event such as the Print & Digital Convention.”

Rüdiger Maaß, managing director of f:mp., is confident: “The industry wants perspective and planning certainty. We all hope that we will be able to make presence formats possible again in six months. Vaccines are on the verge of availability, and it is time to plan proactively and take the future into our own hands. Even though the virus may not yet be fully under control in June, we will all be able to cope better with the general conditions – not least thanks to Messe Düsseldorf’s professional hygiene and infection protection concept”.

Visitors to the event can expect exciting exhibits and intensive expert advice at the exhibitor stands, as well as a comprehensive and top-class program of presentations on all relevant aspects of corporate communications and print and digital technologies.

The event is organized as a hybrid format, so the platform offers the right access for everyone, including digital. True to the motto “Right in the center, instead of just there”.

More information under www.printdigitalconvention.de

As the central interface in the entire publishing process, the media production company plays a decisive role. The f:mp. is an independent professional association that supports the media production company in its daily work. As an essential task, the f:mp. takes over the part of professional training in all aspects of media and management knowledge around media production. With the training as “Geprüfter Medienproduktioner/f:mp.” the association offers the unique opportunity in Germany to obtain a recognized certificate for various professional competencies.

In addition, f:mp. plays a major role in the development of industry trends and offers opportunities to further develop the basic technical competence and well-tried expert knowledge of media production professionals and to apply it in everyday professional life. However, media production and communication also play an important role in the entire campaign process of a dialog measure.

Meanwhile, more than 50 strategy partners support the f:mp. and its activities. The list of the strategy partners can be found at http://www.f-mp.de/content/partner/.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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