INMA media festival – 18-22 November 2019, New Delhi

Study tour, conferences and seminars

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INMA will host a 5-day INMA media festival from 18 to 22 November 2019 at The Imperial in New Delhi. The annual conference will focus on worldwide best practices and strategy in the news media industry with a focus on the South Asia region. The conference will generate quality content, knowledge sharing and learning from leading strategists, thought leaders, domain experts, catalysts and audience builders. It will be attended by media industry experts across an international landscape. The event offers an opportunity to meet like-minded individuals, exchange ideas and to build a brand in new ways and form new business relationships.

The audience at the event will comprise of chief experience officers, chief executive officers, heads of strategy, digital, brand, print, and finance, editors, consultants, and drivers from across leading technology and news companies shaping print and digital publishing from countries such as India, Bangladesh, Sri Lanka, Nepal, and Pakistan.

This year’s media festival will focus on decoding a world of disruptive changes and unprecedented competition in South Asia – repositioning print alongside an evolving digital subscription landscape under the theme – ‘What matters most now: How to win in a world of disruptive changes and mind altering competition.’

The INMA South Asia Media Festival will host four events in one week. Monday and Tuesday (18 and 19 November) will feature a study tour of New Delhi media innovators. Wednesday (20 November) involves two half-day seminars on ‘Understanding the Consumer Ecosystem’ and ‘The Evolving Story for Advertising and Technology.’ Thursday and Friday (21 and 22 November) will host the 13th Annual South Asia News Media Conference.

INMA will bring back its study tour in South Asia with a two-day exploration of the New Delhi media market. The study tour will explore brands, news media organizations, and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

The media festival will offer two half-day seminars for practitioners seeking deep dives into consumers and advertiser subject matters. The morning seminar will focus on understanding the consumer ecosystem featuring how mobile and video journalism are driving a culture change and the impact of socio-cultural patterns on content consumption. The afternoon seminar will look at the evolving story for news media advertising and technology – browsing through the labyrinth of Smart Data and unleashing the potential of native advertising.

INMA will also host conferences for its attendees on the prevailing and pertinent themes that the news industry faces through distinct tenets. The conferences will share prospective models for increasing the effectiveness of the print industry and offer ideas on keeping pace with the consistently discerning consumer. Visitors will get insights into the expanding range of advertising opportunities and drivers behind the trends impacting traditional media in the emerging digital age. They will also closely explore newsroom transformation and integration and how best to harness technology and training and what is next.

The topics to be discussed at the media festival include – what brands want, business models for print, optimal pricing matrix, print measurement metrics, changing paradigm for editors, mobile and video journalism, technology in cost optimization, newsroom transformation, digital platforms for growth, transforming advertising landscape, war for talent, monetizing digital content, native advertising, digital advertising, consumerism today, and decoding Smart Data.

Past speakers at the media festivals include Supriyo Guha Thakurta, ex-chief strategy officer, The Economist Group, Prasun Basu, president, Nielsen South Asia, Ritu Kapur, chief executive officer and co-founder, The Quint, Raj Jain, chief executive officer, Benett Coleman & Co, Raju Narisetti, professor and director, Knight-Bagehot Journalism Fellowships in Economics and Business, Columbia University, New York, Sanjay Gupta, editor-in-chief and chief executive officer, Jagran Prakashan, Grzegorz Piechota, researcher-in-residence INMA and senior research fellow, University of Oxford, Siddharth Varadarajan, founder editor, The Wire, Karishma Bhalla, partner and director, BCG, India, Earl J Wilkinson, executive director and chief executive officer, INMA, Sameer Singh, chief executive officer, South Asia, GroupM, Sukumar Ranganathan, editor-in-chief, Hindustan Times, Ashish Pherwani, Media & Entertainment, Ernst & Young.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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