INMA media festival – 18-22 November 2019, New Delhi

Study tour, conferences and seminars


INMA will host a 5-day INMA media festival from 18 to 22 November 2019 at The Imperial in New Delhi. The annual conference will focus on worldwide best practices and strategy in the news media industry with a focus on the South Asia region. The conference will generate quality content, knowledge sharing and learning from leading strategists, thought leaders, domain experts, catalysts and audience builders. It will be attended by media industry experts across an international landscape. The event offers an opportunity to meet like-minded individuals, exchange ideas and to build a brand in new ways and form new business relationships.

The audience at the event will comprise of chief experience officers, chief executive officers, heads of strategy, digital, brand, print, and finance, editors, consultants, and drivers from across leading technology and news companies shaping print and digital publishing from countries such as India, Bangladesh, Sri Lanka, Nepal, and Pakistan.

This year’s media festival will focus on decoding a world of disruptive changes and unprecedented competition in South Asia – repositioning print alongside an evolving digital subscription landscape under the theme – ‘What matters most now: How to win in a world of disruptive changes and mind altering competition.’

The INMA South Asia Media Festival will host four events in one week. Monday and Tuesday (18 and 19 November) will feature a study tour of New Delhi media innovators. Wednesday (20 November) involves two half-day seminars on ‘Understanding the Consumer Ecosystem’ and ‘The Evolving Story for Advertising and Technology.’ Thursday and Friday (21 and 22 November) will host the 13th Annual South Asia News Media Conference.

INMA will bring back its study tour in South Asia with a two-day exploration of the New Delhi media market. The study tour will explore brands, news media organizations, and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

The media festival will offer two half-day seminars for practitioners seeking deep dives into consumers and advertiser subject matters. The morning seminar will focus on understanding the consumer ecosystem featuring how mobile and video journalism are driving a culture change and the impact of socio-cultural patterns on content consumption. The afternoon seminar will look at the evolving story for news media advertising and technology – browsing through the labyrinth of Smart Data and unleashing the potential of native advertising.

INMA will also host conferences for its attendees on the prevailing and pertinent themes that the news industry faces through distinct tenets. The conferences will share prospective models for increasing the effectiveness of the print industry and offer ideas on keeping pace with the consistently discerning consumer. Visitors will get insights into the expanding range of advertising opportunities and drivers behind the trends impacting traditional media in the emerging digital age. They will also closely explore newsroom transformation and integration and how best to harness technology and training and what is next.

The topics to be discussed at the media festival include – what brands want, business models for print, optimal pricing matrix, print measurement metrics, changing paradigm for editors, mobile and video journalism, technology in cost optimization, newsroom transformation, digital platforms for growth, transforming advertising landscape, war for talent, monetizing digital content, native advertising, digital advertising, consumerism today, and decoding Smart Data.

Past speakers at the media festivals include Supriyo Guha Thakurta, ex-chief strategy officer, The Economist Group, Prasun Basu, president, Nielsen South Asia, Ritu Kapur, chief executive officer and co-founder, The Quint, Raj Jain, chief executive officer, Benett Coleman & Co, Raju Narisetti, professor and director, Knight-Bagehot Journalism Fellowships in Economics and Business, Columbia University, New York, Sanjay Gupta, editor-in-chief and chief executive officer, Jagran Prakashan, Grzegorz Piechota, researcher-in-residence INMA and senior research fellow, University of Oxford, Siddharth Varadarajan, founder editor, The Wire, Karishma Bhalla, partner and director, BCG, India, Earl J Wilkinson, executive director and chief executive officer, INMA, Sameer Singh, chief executive officer, South Asia, GroupM, Sukumar Ranganathan, editor-in-chief, Hindustan Times, Ashish Pherwani, Media & Entertainment, Ernst & Young.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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