The Ken, Indian business news website based out of Bangalore, has released a graphic story on ‘India doesn’t need better media.’ The ambitious journalistic effort is a product of long days of researching, writing, storyboarding, and illustrating and aims to create an impact on the news consumer.
The early drafts and sketches contained the small team’s raw and unfiltered expressions, which were later refined to their present state. Praveen Gopal Krishnan is the narrative artist behind the project. Sharath Ravishankar is the man behind the illustrations in the graphic story. The tale has been enriched by the journalistic perspective and research of Rohin Dharmakumar, chief executive officer and co-founder, the Ken.
The graphic narrative is the team’s effort to explain the history, motives and implications behind a seemingly simple regulation to ensure a “level playing field’ for India’s large, legacy news organizations. The expansive scope and broad language of the regulation could turn the clock back on how we have been discovering and consuming news each day. The story covers independent news websites, internationally respected publishers, news aggregators, Google News,The Ken and even Facebook or YouTube.
The story has a pacy narrative and a reading time of ten to fifteen minutes. The narrative aims to create a lasting impact on the reader and is available free of cost. Click here to read the story.
In 2024, we are looking at full recovery and growth-led investment in Indian printing
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.
India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.
India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.
