The Ken releases graphic story on Indian media

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The Ken
The Ken releases graphic story on Indian media

The Ken, Indian business news website based out of Bangalore, has released a graphic story on ‘India doesn’t need better media.’ The ambitious journalistic effort is a product of long days of researching, writing, storyboarding, and illustrating and aims to create an impact on the news consumer.

The early drafts and sketches contained the small team’s raw and unfiltered expressions, which were later refined to their present state. Praveen Gopal Krishnan is the narrative artist behind the project. Sharath Ravishankar is the man behind the illustrations in the graphic story. The tale has been enriched by the journalistic perspective and research of Rohin Dharmakumar, chief executive officer and co-founder, the Ken.

The graphic narrative is the team’s effort to explain the history, motives and implications behind a seemingly simple regulation to ensure a “level playing field’ for India’s large, legacy news organizations. The expansive scope and broad language of the regulation could turn the clock back on how we have been discovering and consuming news each day. The story covers independent news websites, internationally respected publishers, news aggregators, Google News, The Ken and even Facebook or YouTube.

The story has a pacy narrative and a reading time of ten to fifteen minutes. The narrative aims to create a lasting impact on the reader and is available free of cost. Click here to read the story.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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