Moti Fabrics shifts to digital textile printing

Mimaki Tiger-1800B MkII printers diversify product portfolio

Muhammad Asif, chief executive officer, Moti Fabrics

Mimaki Europe, inkjet printers and cutting systems manufacturer, recently announced that Pakistani textile enterprise, Moti Fabrics, has purchased Mimaki Tiger textile printers to make its shift to digital textile production. The Mimaki digital printers are said to offer process optimization, thereby helping the company to strengthen its position in the global textile market segment.

Moti Fabrics is mainly involved in producing fabric for the niche fashion industry and prints close to 100,000 metre of textiles daily. Moti Fabrics has decided to make the shift from traditional to digital printing owing to the recent developments in the global textile industry. It has purchased three Mimaki Tiger-1800B MkII units to make this transformation.

“We were – and still are – experiencing a massive transformation in the printing segment, with brands demanding high quality products delivered within short deadlines. This change in our customers’ requirements urged us to move to digital printing,” shares Muhammad Asif, chief executive officer at Moti Fabrics. “Our choice has already proved sound as our brand-new Tiger-1800B MkII printing systems have enabled us to cope with the high standards of the fashion industry in terms of both quality and delivery times. In addition, we have been able to gradually enhance our production processes in a cost-effective way.”

The Tiger-1800B MkII textile printer comes in two configurations – dye sublimation for digital transfer printing and reactive ink for direct-to-textile printing. Two of the Mimaki Tiger-1800B MkII textile presses acquired by Moti Fabrics are equipped with reactive inks that help to transfer print to natural as well as synthetic fibers directly. The remaining Mimaki Tiger-1800B MkII is equipped with sublimation inks for digital transfer printing which helps to add print to polyester. The press has contributed significantly to the diversification of the product line at Moti Fabrics.

Asif adds, “There are several features of the Tiger-1800B MkII that benefit our production and our business at large. The MAPS (Mimaki Advanced Pass System), just to name one, prevents banding and colour-shifting to deliver a higher standard of quality, while the NRS (Nozzle Recovery System) provides uninterrupted production, minimizing downtime and ensuring superior results. The sticky belt system together with the large-size ink tanks (with a capacity of 10kg) and the high-performance software RIP TxLink3 are some of the other features that make these printers efficient, user-friendly and reliable.”

Asif voices, “Looking at the future, our aim is to set up a print department featuring only Mimaki’s technologies. We are already considering the next steps to make this possible, knowing that we can count on the support of Signtrade, Mimaki’s dealer in the region and our trustworthy partner.”

Founded in 1992 by Haji Muhammad Yousaf and Haji Rasheed Ahmad, Moti Fabrics is based in Faisalabad in Punjab province in Pakistan and claims to be the second-largest fabric production enterprise in the country. Initially a dyeing enterprise, Moti Fabrics has moved to become a textile printing enterprise. It is a major supplier of high-end fabrics to major international fashion hubs.

“The story of Moti Fabrics is incredibly inspiring. Belonging to a region with such rooted textile printing heritage, the company has been able to embrace a new, challenging business model in order to stay at pace with the changing demand from the textile industry and has succeeded,” opines Ronald van den Broek, general sales manager at Mimaki Europe. “Customers like Moti Fabrics make us proud as they demonstrate how our advanced Mimaki Tiger industrial textile series can be the enabling technology for those textile companies planning the shift from conventional to digital printing.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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