Ricoh to increase focus on virtual events

Withdrawal from drupa 2021 announced as part of new approach

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Ricoh
Ricoh Pro C5300

Ricoh Europe is renewing its focus on developing increasingly effective virtual client communication via different channels in response to the continuing uncertainty arising from the Coronavirus pandemic.

Among the channels that support new ways of working are the HENKAKU Live series of virtual events. The first well attended sessions have already provided clients with insights on the latest developments in pioneering graphic arts production technology that drive evolution and growth including the new Ricoh Pro C5300 colour sheetfed press. More events are planned later this year with an emphasis on industrial print.

Ricoh has also launched the Ricoh Business Booster programme in EMEA to help Print Service Providers (PSPs) reassess their operation and identify how to shape future developments. It is free to clients that operate a Ricoh production printing press and features a wealth of information including advice, articles and ideas on what the next steps could be in a post Coronavirus marketplace.

Alongside this focus on virtual events Ricoh Europe is announcing its withdrawal from drupa 2021.

Eef De Ridder, vice president, commercial and industrial printing group, Ricoh Europe, says, “During the pandemic, we have been building a successful virtual approach to engaging with new and existing clients. We are going to continue to grow this element of our interactivity in tandem with the more traditional ways of launching, promoting and demonstrating our continually expanding portfolio of solutions and services in commercial and industrial printing.

Ricoh has always highly valued the opportunities that drupa has brought us over the years. However, we have taken this difficult decision to withdraw as the continued health, safety and wellbeing of our clients, partners and staff is our number one priority. Furthermore, we have considered the impact of Coronavirus and the uncertainty of travel and other restrictions that could significantly reduce visitors.” he added.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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