Ricoh to increase focus on virtual events

Withdrawal from drupa 2021 announced as part of new approach

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Ricoh
Ricoh Pro C5300

Ricoh Europe is renewing its focus on developing increasingly effective virtual client communication via different channels in response to the continuing uncertainty arising from the Coronavirus pandemic.

Among the channels that support new ways of working are the HENKAKU Live series of virtual events. The first well attended sessions have already provided clients with insights on the latest developments in pioneering graphic arts production technology that drive evolution and growth including the new Ricoh Pro C5300 colour sheetfed press. More events are planned later this year with an emphasis on industrial print.

Ricoh has also launched the Ricoh Business Booster programme in EMEA to help Print Service Providers (PSPs) reassess their operation and identify how to shape future developments. It is free to clients that operate a Ricoh production printing press and features a wealth of information including advice, articles and ideas on what the next steps could be in a post Coronavirus marketplace.

Alongside this focus on virtual events Ricoh Europe is announcing its withdrawal from drupa 2021.

Eef De Ridder, vice president, commercial and industrial printing group, Ricoh Europe, says, “During the pandemic, we have been building a successful virtual approach to engaging with new and existing clients. We are going to continue to grow this element of our interactivity in tandem with the more traditional ways of launching, promoting and demonstrating our continually expanding portfolio of solutions and services in commercial and industrial printing.

Ricoh has always highly valued the opportunities that drupa has brought us over the years. However, we have taken this difficult decision to withdraw as the continued health, safety and wellbeing of our clients, partners and staff is our number one priority. Furthermore, we have considered the impact of Coronavirus and the uncertainty of travel and other restrictions that could significantly reduce visitors.” he added.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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