FICCI webinar during Frankfurt Book Fair (FBF)

Indian stories going overseas

FICCI organises free webinar on “Export of Indian Publishing Content & Services”

FICCI is organizing a free GBO webinar on “Export of Indian Publishing Content & Services” (Indian stories going overseas) as part of the Frankfurt Book Fair (FBF) Special Edition on 14 October 2020 at 11:45 hours IST. The list of speakers at the event includes Ratnesh Jha, chief executive officer – India and South East Asia, Burlington Group; Claudia Kaiser, vice president, Frankfurt Book Fair; Preeti Vyas, chief executive officer, Amar Chitra Katha; Vineet Bajpai, author; Ravi Deecee, chief executive officer, DC books; Mudit Mohini, director, Vishv Books; and Neeraj Jain, managing director, Scholastic India. Registrations for the event are free of cost and can be done here.

FICCI (Federation of Indian Chambers of Commerce and Industry) has always considered books as a valuable media for the development and promotion of human values. Books help in documentation of new ideas, preservation and knowledge communication and the holistic development of an individual. The Covid-19 pandemic has had a disastrous effect on the book publishing industry in India. FICCI aims to give a new status and identity to the Indian publishing industry through this webinar.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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