Epson India to promote two products at Screen Print India 2018

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Epson India to promote two products at Screen Print India 2018
Epson SureColor SC-T5270

Epson India will be promoting two models from its portfolio during the upcoming Screen Print India 2018 that will take place in Mumbai from 20 to 22 April at the Bombay Exhibition Center. The SureColor SC-T5270 is meant for customers in the screen printing segment while the SureColor F2130 will be for direct-to-garment printing.

The SureColor SC-T5270 can produce 36-inch wide prints at a max resolution of 2880 x 1440 dpi. The printer can be used for printing a wide range of applications, such as technical drawings, graphic posters and retail signage, among others. The T5270 can print a D-sized 22 x 34-inch plot in just 25 seconds thanks to a speed of 740 square feet per hour. The SureColor T-series utilizes a UltraChrome XD pigmented ink.

The Epson T-Series is available in five variants: SureColor T3270, T5270, T7270, T5270D, and T7270D. The five variants represent three widths—24-inch (T3270), 36-inch (T5270) and 44-inch (T7270).

The second solution that Epson will promote at Screen Print India will be a new launch—the SureColor F2130. The SureColor SC-F2130 offers a complete direct-to-garment package for designing and printing T-shirts, polo shirts, tote bags and other fabric items. Epson’s free Garment Creator software allows customers to add text and multiple images, create user presets for image adjustment, and provides a hot folder and CMYK image support. The printer has a resolution of 1,440 x 1,440 dpi.

Epson’s UltraChrome DG Inks are supplied in 600 ml cartridges, and offer vivid colors and tough, crack-resistant white ink for printing on dark fabrics. White ink is circulated within the printer to reduce clogging.

Epson India will be at Stand B-42 in Hall number 2.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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