Keypoint Intelligence announces new study

Research to address the demand and need for going beyond CMYK

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Keypoint Intelligence
Keypoint Intelligence announces new study (Image: Xerox)

Keypoint Intelligence recently announced the launch of a new study entitled CMYK plus – commercial printing demand, needs and opportunity assessment. This research will define the market demand for services that go beyond CMYK process colour including white ink, neon colours, metallic inks, spot colour capability and colours for security.

Keypoint Intelligence has been recognized as the digital imaging industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational excellence—improving business goals and increasing bottom lines. Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

“Print service providers (PSPs) need to differentiate more than ever,” commented Riley McNulty, group director, Keypoint Intelligence. “Vendors have increased their product offerings to enable PSPs with capabilities that go beyond CMYK. This study will answer key questions around the demand of CMYK plus capabilities and how much value it provides for both PSPs and end customers.”

This new multi-client study will explore the demand and need for going beyond CMYK through extensive research with print service providers in the US, UK, France, Germany, Benelux and Nordics. Study objectives will include measuring the importance of providing CMYK plus capabilities to business customers who purchase printing services; identifying essential capabilities by application and type of effect; explaining the primary challenges related to selling CMYK plus services to customers; determining the current incidence of providing these services; examining PSP purchase intentions and demand drivers; and identifying core areas of objection among non-adoptions.

Participation methodology will include a web-based survey to 115 respondents in the US and a computer-aided telephone survey to a total of 115 respondents from the UK, France, Germany, Benelux and Nordics. Desk research will leverage Keypoint Intelligence’s prior quantitative and qualitative research as well as discussions with industry stakeholders. Companies that subscribe by October 26, 2020 are eligible to provide feedback to help develop the survey questions.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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