Keypoint Intelligence announces new study

Research to address the demand and need for going beyond CMYK

Keypoint Intelligence
Keypoint Intelligence announces new study (Image: Xerox)

Keypoint Intelligence recently announced the launch of a new study entitled CMYK plus – commercial printing demand, needs and opportunity assessment. This research will define the market demand for services that go beyond CMYK process colour including white ink, neon colours, metallic inks, spot colour capability and colours for security.

Keypoint Intelligence has been recognized as the digital imaging industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational excellence—improving business goals and increasing bottom lines. Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

“Print service providers (PSPs) need to differentiate more than ever,” commented Riley McNulty, group director, Keypoint Intelligence. “Vendors have increased their product offerings to enable PSPs with capabilities that go beyond CMYK. This study will answer key questions around the demand of CMYK plus capabilities and how much value it provides for both PSPs and end customers.”

This new multi-client study will explore the demand and need for going beyond CMYK through extensive research with print service providers in the US, UK, France, Germany, Benelux and Nordics. Study objectives will include measuring the importance of providing CMYK plus capabilities to business customers who purchase printing services; identifying essential capabilities by application and type of effect; explaining the primary challenges related to selling CMYK plus services to customers; determining the current incidence of providing these services; examining PSP purchase intentions and demand drivers; and identifying core areas of objection among non-adoptions.

Participation methodology will include a web-based survey to 115 respondents in the US and a computer-aided telephone survey to a total of 115 respondents from the UK, France, Germany, Benelux and Nordics. Desk research will leverage Keypoint Intelligence’s prior quantitative and qualitative research as well as discussions with industry stakeholders. Companies that subscribe by October 26, 2020 are eligible to provide feedback to help develop the survey questions.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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